Editing Lego Mindstorms (section)

===Development of RCX Brick===
[[File:Lego Mindstorms prototypes 1.jpg|thumb|MIT Media Lab's "Red Brick" served as the prototype for Lego Mindstorms' RCX.]] 
The Lego Mindstorms team used the insights that MIT researchers discovered from testing the 3rd Generation Logo Brick ("Red Brick") in schools as the basis for the development of the mass-produced programmable brick.<ref name=Magical>{{Cite web|url=http://www.cs.uml.edu/~fredm/papers/magical-machines.pdf|title=To Mindstorms and Beyond: Evolution of a Construction Kit for Magical Machines|publisher=MIT Media Laboratory|access-date=2017-12-15|archive-date=22 August 2017|archive-url=https://web.archive.org/web/20170822041518/http://www.cs.uml.edu/~fredm/papers/magical-machines.pdf|url-status=live}}</ref>{{rp|5}} The physical programmable brick was re-engineered from the ground up, as the experimental programmable bricks were not designed for robustness or cost-effective manufacturing.<ref name=Beland/>{{rp|19,26}} The [[programming language]] of the product was developed with help from members of the MIT Media lab. Lego decided to use a [[visual programming language]] for Mindstorms, inspired by the LOGOBlocks language previously used with programmable brick experiments, in order to make the product accessible to children who might be unfamiliar with programming.<ref name=Beland/>{{rp|29}} While the technology that Mindstorms was based on was aimed towards "all children", the chosen target demographic of Lego Mindstorms was intentionally narrow, in order to garner positive press by outselling expectations. The decision was made to aim the product towards 10 to 14-year-old boys, partly because it was Lego's main target demographic, and partly based on market research (not substantiated by the findings of the MIT Media Lab) which concluded that this demographic would be most attracted to computerized toys. This choice of target demographic directly informed the color of the RCX brick (which was made yellow and black to resemble construction equipment) and the sample uses for the Mindstorms kit (such as making autonomous robots).<ref name=Beland/>{{rp|28}}