Editing Lip sync (section)

===Changing fan expectations===
''[[Billboard (magazine)|Billboard]]'' editor Thom Duffy commented in 1990: "The expectations of fans have changed, and that's the driving force here ... They expect a concert as perfect as what they see on MTV."<ref name="Edna"/> Rashod D. Ollison of ''[[The Baltimore Sun]]'' observed in 2004: "Since the advent of MTV and other video music channels, pop audiences have been fed elaborate videos thick with jaw-dropping effects, awesome choreography, fabulous clothes, marvelous bodies. And the same level of perfection is expected to extend beyond the video set to the concert stage. So if Britney Spears, Janet Jackson or Madonna sounds shrill and flat without a backing track, fans won't pay up to $300 for a concert ticket."<ref>{{cite news|last=Ollison|first=Rashod|title=The pressure to be perfect singing live; Audiences expect CD-quality sound; Observation|newspaper=[[The Baltimore Sun]]|page=1.C|date=October 26, 2004|issn=1930-8965}}</ref>