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Lisa's First Word
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==Cultural references== The ''[[Media in The Simpsons#Journalism|Springfield Shopper]]'' headline from the day Lisa was born ("[[Walter Mondale|Mondale]] to [[Gary Hart|Hart]]: [[Where's the beef?]]") uses the then-current advertising slogan for [[Wendy's]].<ref name="Jean"/> Mondale, a candidate in the [[1984 United States presidential election|1984 presidential election]], used the "Where's the beef?" phrase at an election rally in 1984 while mocking one of his opponents.<ref name="bbc"/> Marge sets the scene for her story of Lisa's first word with references to the 1981 [[arcade game|arcade]] video game ''[[Ms. Pac-Man]]'' and the American actor [[Joe Piscopo]].<ref name="Kirkland">{{cite video |people=Kirkland, Mark |date=2004 |title=The Simpsons The Complete Fourth Season DVD commentary for the episode "Lisa's First Word" |medium=DVD |publisher=20th Century Fox}}</ref> The group of boys hanging around the apartment building is a reference to the popular 1930s boys group [[The Dead End Kids]]. When Lisa is born, Homer says he has already started saving for her college fund in [[Lincoln Savings and Loan Association|Lincoln Savings and Loan]], which suffered a scandalous financial collapse in the late 1980s causing thousands of investors to lose their life savings. The episode features an ''Itchy & Scratchy'' cartoon called "100-Yard Gash", which uses the music from ''[[Chariots of Fire]]'' (1981).{{sfn|Richmond & Coffman|1997|p=102}} The Olympic promotion by [[Krusty Burger]] is based on the [[McDonald's 1984 Olympics promotion|1984 Olympics promotion]] by [[McDonald's]], in which McDonald's visitors could win a [[Big Mac]], [[french fries]], a drink, or even a cash prize up to $10,000 if [[United States at the 1984 Summer Olympics|Team USA]] won a medal in the visitor's listed event. McDonald's lost millions on the promotion due to the [[1984 Summer Olympics boycott]] by the [[Soviet Union]], as happened to Krusty.<ref name="Jean"/><ref name="Kirkland"/><ref name="variety"/> At one point in the episode, [[Dr. Hibbert]] refers to Olympic gymnastic medalist [[Mary Lou Retton]].<ref name="bbc"/>
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