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Lonely Planet
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===21st century=== [[File:Lonely Planet Australia travel guide 16th Edition.png|thumb|The 16th edition of Lonely Planet's ''Australia'' guide, published in 2011]] In 2007, the Wheelers and [[John Singleton (Australian entrepreneur)|John Singleton]] sold a 75% stake in the company to [[BBC Worldwide]], worth an estimated £63 million at the time.<ref name="Car" /> The company was publishing 500 titles and ventured into television production. BBC Worldwide struggled following the acquisition, registering a £3.2 million loss in the year to the end of March 2009. By the end of March 2010, profits of £1.9 million had been generated, as digital revenues had risen 37% year-on-year over the preceding 12 months, a ''Lonely Planet'' magazine had grown and non-print revenues increased from 9% in 2007 to 22%. Lonely Planet's digital presence included 140 apps and 8.5 million unique users for lonelyplanet.com, which hosted the Thorn Tree travel forum.<ref name="Mark">{{cite news|title=BBC to buy out Lonely Planet|url=https://www.theguardian.com/media/2011/feb/18/bbc-worldwide-lonely-planet-travel-guides|access-date=26 May 2014|newspaper=The Guardian|date=18 February 2011|author=Mark Sweney}}</ref> In 2011, BBC Worldwide acquired the remaining 25% of the company for £42.1 million (A$67.2 million) from the Wheelers.<ref name="smh-business">{{cite news |title=BBC takes last slice of Planet |url=http://www.smh.com.au/business/bbc-takes-last-slice-of-planet-20110219-1b09f.html |newspaper=[[The Sydney Morning Herald]] |date=20 February 2011 |access-date=5 March 2011}}</ref> ====BBC's sale to NC2==== [[File:LonelyPlanetBuildingFootscray.jpg|thumb|Lonely Planet's former headquarters in [[Footscray, Victoria]], in 2006]] By 2012, the [[BBC]] wanted to divest itself of the company and in March 2013 confirmed the sale of Lonely Planet to [[Brad M. Kelley|Brad Kelley]]'s NC2 Media for [[United States dollar|US$]]77.8 million (£51.5 million), at nearly an £80 million (US$118.89 million) loss.<ref name="Eric">{{cite news|title=U.S. Buyer for BBC's Book Unit on Travel|url=https://www.nytimes.com/2013/03/20/business/media/bbc-to-sell-lonely-planet-travel-guidebooks.html|access-date=26 May 2014|newspaper=The New York Times|date=19 March 2013|author=Eric Pfanner}}</ref> ====Red Ventures==== In December 2020, NC2 Media sold Lonely Planet to [[Red Ventures]] for an undisclosed amount.<ref>{{cite web|title=Red Ventures Acquires Lonely Planet|date=December 2020 |url=https://redventures.com/press/press-releases/red-ventures-acquires-lonely-planet|language=en|accessdate=December 1, 2020}}</ref> Lonely Planet offices continue to operate in [[Dublin]], [[Nashville, Tennessee|Nashville]] and [[New Delhi]]. Phillippe von Borries, a former co-founder and CEO of [[Refinery29]], was named head of the company.<ref>{{Cite web |date=2022-02-15 |title=Lonely Planet Buys Local Experts Site Elsewhere for Trip Planning |url=https://skift.com/2022/02/15/lonely-planet-buys-local-experts-site-elsewhere-to-go-deeper-into-trip-planning/ |access-date=2022-07-16 |website=Skift |language=en-US}}</ref> In 2022, Lonely Planet bought Elsewhere, a website that links travellers directly with experts who assist in designing trips.<ref>{{Cite web |last=Rashaad |first=Jorden |date=2022-02-15 |title=Lonely Planet Buys Local Experts Site Elsewhere for Trip Planning|url=https://skift.com/2022/02/15/lonely-planet-buys-local-experts-site-elsewhere-to-go-deeper-into-trip-planning/ |access-date=2022-11-13 |website=[[Refinery29]]|language=en-US}}</ref> In 2024, Lonely Planet announced that it had withdrawn from the market in China and ceased publishing travel guides in simplified Chinese.<ref>[https://www.sixthtone.com/news/1015405 Lonely Planet Reaches the End of the Road in China]</ref>
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