Editing Lucky Strike (section)

=== Post World War II ===
[[File:Lucky Strike ad 1960.jpg|thumb|left|A 1960 ad]]
In 1978 and 1994, export and U.S. rights were purchased by [[Brown & Williamson]]. In the 1960s, filtered styles were launched in addition to a mentholated version called "Lucky Strike Green," "green" referring to [[menthol]], and not to the package color. In late 2006, the "Full Flavored" and "Light" filtered varieties were discontinued in North America. However, Lucky Strike continued to have marketing and distribution support in territories controlled by [[British American Tobacco]] (BAT) as a global brand. Additionally, R. J. Reynolds continues to market the original, non-filtered Lucky Strikes in the United States. Lucky Strike currently has a small base of smokers.<ref>{{cite web |archive-url= https://web.archive.org/web/20080822015023/http://www.rjrt.com/company/brandsPortfolio.asp |archive-date=August 22, 2008 |url=http://www.rjrt.com/company/brandsPortfolio.asp |title=Company - Brands - Brand Portfolio |publisher=R.J. Reynolds Tobacco Company |year=2008 |access-date=August 28, 2015}}</ref><ref>{{cite web |url=http://www.bat.com/group/sites/UK__9D9KCY.nsf/vwPagesWebLive/DO52ADK2?opendocument |title=Our brands |publisher=British American Tobacco |year=2015 |access-date=August 28, 2015 |archive-date=August 26, 2015 |archive-url=https://web.archive.org/web/20150826074818/http://www.bat.com/group/sites/UK__9D9KCY.nsf/vwPagesWebLive/DO52ADK2?opendocument |url-status=dead }}</ref>

In 2007, a new packaging of Lucky Strikes was released with a two-way opening that splits seven cigarettes from the rest. In that same year, the company used the world's smallest man at the time, [[He Pingping]], in their advertising campaigns.

In 2009, Lucky Strike Silver (the variety marketed as "lighter") changed its UK pack from the quintessential red design to blue, albeit with a red outer covering around the packet.

In 2012 consumption of Lucky Strikes stood at 33 billion packets, up from 23 billion in 2007. The television series ''[[Mad Men]]'', which featured Lucky Strike as a major client of the advertising firm Sterling Cooper and the cigarette of choice of [[Don Draper]], was credited with inspiring the massive jump in sales.<ref>{{cite news| url=https://www.telegraph.co.uk/news/health/news/10326252/Mad-Men-boost-for-Lucky-Strike-cigarettes-angers-campaigners.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/news/health/news/10326252/Mad-Men-boost-for-Lucky-Strike-cigarettes-angers-campaigners.html |archive-date=2022-01-12 |url-access=subscription |url-status=live| title=Mad Men boost for Lucky Strike cigarettes angers campaigners| publisher=Daily Telegraph| date=2013-09-22| access-date=2019-04-22}}{{cbignore}}</ref>

In December 2020, Lucky Strike filtered cigarettes, both full-flavored and lights, plus full-flavored and light menthol versions, were reintroduced to the U.S. market.