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== Profiles and commercial roll-out == The MHEG-5 language itself is just that, a language. To be useful in any particular context, the language needs to be [[profile (engineering)|profiled]]. A broadcast profile of the language has been standardized by [[ETSI]], forming ETSI standard ES 202 184. ===United Kingdom=== In the [[United Kingdom]], MHEG-5 is used to provide [[interactive television|interactive]] services for digital television such as the BBCs [[Ceefax]] replacement service, [[BBC Red Button]]. The full specification of how MHEG-5 is used in the context of the UK [[Freeview (UK)|Freeview]] platform is the [[UK Profile of MHEG-5]]. MHEG is also used on [[Freesat]] for its programming guide in addition to the DVB EIT, as opposed to the OpenTV platform used on Sky. ===New Zealand and Australia=== In [[New Zealand]], the same profile as in UK is used, with minor additions for the Maori language and its use of the ''guide'' key on ''certified'' Freeview receivers. The ''guide'' receiver key is used to activate the MHEG-5 programming guide; this however disables use of the more compatible and faster loading DVB EIT guide feature. In Australia, this guide practice was adopted for the phase 2 Freeview and [[Viewer Access Satellite Television|VAST]] receivers referenced by the label ''Freeview EPG''. ===Hong Kong=== In Hong Kong, [[Television Broadcasts Limited|TVB]] has also selected MHEG-5 for interactive services available on its digital-only channels.<ref>[http://www.tvb.com/affairs/faq/press/20071128_e.html MHEG-5 A Must To Enjoy “TVB Interactive” Services].</ref> ===Ireland=== Ireland has selected MHEG-5 (v1.06) middleware for interactive services as a recommended feature of its Minimum Receiver Requirements for DTT in Ireland.<ref>[http://www.digitaltelevision.ie/NR/rdonlyres/BFED0C82-501B-42E0-8F38-0789EA604497/0/MinimumReceiverRequirementsforDTTinIrelandv10.pdf Minimum Receiver Requirements for DTT in Ireland v1.0] {{webarchive|url=https://web.archive.org/web/20110721123629/http://www.digitaltelevision.ie/NR/rdonlyres/BFED0C82-501B-42E0-8F38-0789EA604497/0/MinimumReceiverRequirementsforDTTinIrelandv10.pdf |date=2011-07-21 }}.</ref> The name for Ireland's free digital service is [[Saorview]].
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