Editing Mac OS X Jaguar (section)

==Marketing==
Jaguar was a $129 upgrade for both Mac OS 9 and existing Mac OS X users.<ref>{{cite web |url=https://www.macworld.com/article/151063/17jaguar.html |title=Apple Unleashes Jaguar |first=Jason |last=Snell |website=Macworld |date=June 30, 2002 |access-date=September 16, 2024}}</ref> In October 2002, Apple offered free copies of Jaguar to all U.S. K-12 teachers as part of the "X For Teachers" program. Teachers who wanted to get a copy had to fill out a form and a packet containing Mac OS X installation discs and manuals was then shipped to the school where they taught.<ref>{{cite press release |title=Apple Gives Jaguar Free to All U.S. K-12 Teachers |url=https://www.apple.com/newsroom/2002/10/17Apple-Gives-Jaguar-Free-to-All-U-S-K-12-Teachers/ |date=October 17, 2002 |access-date=September 16, 2024 |publisher=Apple Inc.}}</ref>

Jaguar was the first version of Mac OS X to use its internal codename as the official name of the operating system. To that effect, the retail packaging featured [[Computer-generated imagery|computer-generated]] jaguar fur designed by animation studio [[Pixar]].<ref>{{cite web|title=Jaguar: New Mac operating system a well-stuffed breed {{!}} The Seattle Times|url=https://archive.seattletimes.com/archive/?date=20020824&slug=ptmacc24|website=archive.seattletimes.com|access-date=July 14, 2022|archive-date=July 14, 2022|archive-url=https://web.archive.org/web/20220714072927/https://archive.seattletimes.com/archive/?date=20020824&slug=ptmacc24|url-status=live}}</ref>

Starting with Jaguar, Mac OS X releases were given a [[felidae|feline]]-related marketing name upon announcement until the introduction of [[OS X Mavericks]] in June 2013, at which point releases began to be named after locations in [[California]], where Apple is headquartered. Mac OS X (rebranded as OS X in 2011 and later macOS in 2016) releases are now also referred to by their marketing name, in addition to version numbers.