Editing Mass-Observation (section)

==Decline and end==
Following the war, and the departure of project founders Harrisson, Madge, and Jennings, research began to focus on the commercial habits of the country<ref>Article ''Deck the halls with bread and lard'' by [[David Kynaston]] in "Seven", the Arts and Media section of [[Sunday Telegraph|The Sunday Telegraph]] issue no 2,428 dated 23 December 2007</ref> rather than the broader cultural research that characterised its first decade.  This turn towards market research was formalised in 1949 when the project was incorporated as a private firm and, under new management, became registered as a market research limited company, Mass Observation (UK) Limited. Eventually the firm was merged with the advertising agency [[J. Walter Thompson]]'s UK research agency BMRB, to form MRB International, followed by a full merger in the early 1990s.{{cn|date=August 2022}}