Editing Mass customization (section)

==Implementation==
Many implementations of mass customization are operational today, such as [[software]]-based product configurators that make it possible to add and/or change functionalities of a core product or to build fully custom enclosures from scratch. This degree of mass customization, however, has only seen limited adoption. If an enterprise's marketing department offers individual products (atomic market fragmentation), it doesn't often mean that a product is produced individually, but rather that similar variants of the same [[mass-produced]] item are available. Additionally, in a fashion context, existing technologies to predict clothing size from user input data have been shown to be not yet of high enough suitability for mass customization purposes.<ref>{{cite book |doi=10.15221/17.210 |chapter=Online Virtual Fit is not yet Fit for Purpose: An Analysis of Fashion e-Commerce Interfaces |title=Proceedings of 3DBODY.TECH 2017 - 8th International Conference and Exhibition on 3D Body Scanning and Processing Technologies, Montreal QC, Canada, 11-12 Oct. 2017 |pages=210–217 |year=2017 |last1=Januszkiewicz |first1=Monika |last2=Parker |first2=Christopher J. |last3=Hayes |first3=Steven G. |last4=Gill |first4=Simeon |isbn=9783033064362 }}</ref>

Companies that have succeeded with mass-customization business models tend to supply purely electronic products.<ref>{{Cite web|title=Smart Manufacturing Enables Mass Customization Trend|url=https://www.protolabs.com/resources/blog/smart-manufacturing-enables-mass-customization-trend/|website=www.protolabs.com|language=en|access-date=2020-05-08}}</ref> However, these are not true "mass customizers" in the original sense, since they do not offer an alternative to mass production of material goods.