Editing Nancy Ajram (section)

=== 2002–2004: Breakthrough and new image ===

In early 2002, Ajram signed a contract with renowned Lebanese producer and artist manager Jiji Lamara, four months after his splitting with Aline Khalaf. They started working together in preparation for the third studio album shifting her musical style and image away from the decent girl.<ref>{{cite web|title=نانسي عجرم: أنا 'بنوتة بـ100 راجل' عند الضرورة|url=http://www.lahamag.com/article/5446-%D9%86%D8%A7%D9%86%D8%B3%D9%8A_%D8%B9%D8%AC%D8%B1%D9%85%3A_%D8%A3%D9%86%D8%A7_%27%D8%A8%D9%86%D9%88%D8%AA%D8%A9_%D8%A8%D9%80100_%D8%B1%D8%A7%D8%AC%D9%84%27_%D8%B9%D9%86%D8%AF_%D8%A7%D9%84%D8%B6%D8%B1%D9%88%D8%B1%D8%A9|website=Laha Magazine|language=ar|date=September 27, 2013}}</ref> Ajram's breakthrough single, "Akhasmak Ah", was released in December. The music video caused a controversy; reminiscent of older Arabic films, she appeared as a café manager who dances and flirts with its customers. It received criticism from various news publications, and it was meant to be banned on several Arabic televisions due to its sexually suggestive content. However, in early 2003, Ajram rose to fame, propelled by the success of the single, and the release of her third studio album, ''[[Ya Salam]]'' which was a best-seller.<ref>{{cite web|title=دفاعاً عن الفنانة نانسي عجرم|url=http://www.almustaqbal.com/v4/Article.aspx?Type=np&Articleid=13733|website=Al Mustaqbal|language=ar|url-status=dead|archive-url=https://web.archive.org/web/20170908200706/http://www.almustaqbal.com/v4/Article.aspx?Type=np&Articleid=13733|archive-date=September 8, 2017}}</ref>

Her fourth album, ''[[Ah W Noss]]'', was released on April 14, 2004, and it was also an important marking point in Ajram's career. The tremendous success that ''Ah W Noss'' achieved, stabilized Ajram's position as an A-List star in the Arab music industry. Ajram then filmed "Lawn Ouyounak" (Color of Your Eyes), which portrayed Ajram as a bride in a traditional Lebanese wedding. After the release of the album, Ajram signed-up with [[Coca-Cola]] to be their official celebrity spokesperson for the Middle East and North Africa region. Her first Coke commercial featured her hit, "Oul Tani Keda?" (Say That Again?), which was filmed with the international Italian director Luca Tomassini. The commercial's success led to it being filmed as a music video behind the scenes of the commercial.<ref>{{cite web|title=نانسي وال'كوكا كولا'..!|url=http://www.farfesh.com/Display.asp?catID=159&mainCatID=158&sID=5084|website=Farfesh|language=ar}}</ref> The 4th hit single from the album, "Inta Eyh?" (What Are You?), was a slow composed by Samir Sfeir. [[Nadine Labaki]] directed another clip that featured Ajram as a wife who sees her husband cheating on her yet she hides it in torment to save their relationship. The music video received tremendous positive reviews and Ajram was greatly praised. Leading Egyptian actors and directors, like [[Faten Hamama]] praised Ajram's acting abilities and movie offers doubled for Ajram.<ref>{{cite web|title=نانسي عجرم – لا أرضى أن يخونني رجل أحبه|url=https://www.alarabiya.net/articles/2005/07/28/15364.html|publisher=Al Arabiya|language=ar|date=July 28, 2005}}</ref>