Editing Network 10 (section)

===Launch===
The network was launched as [[ATV (Australia)|ATV-0]] in [[Melbourne]] opened on 1 August 1964 and was owned by the [[Ansett Transport Industries]], which at the time owned one of Australia's two domestic airlines. [[TEN (TV station)|TEN-10]] in Sydney, which opened on 5 April 1965, was originally owned by United Telecasters, which also{{citation needed|date=December 2011}} in July that year opened [[TVQ]]-0 in [[Brisbane]]. Also opened later that month was [[SAS (TV station)|SAS-10]], serving the city of [[Adelaide]].

The new television network was initially dubbed the '''Independent Television System''' or ITS, but in 1970 adopted the title '''The 0-10 Network''', which reflected the channels used by the first two stations launched in the group, ATV and TEN.

Melbourne's ATV was the first station of the network to stage colour broadcasts in 1967, the broadcast was that of the horse races in [[Pakenham, Victoria]], which was seen by network and RCA executives and invited members of the media and press. This would be the first of many test colour telecasts for the station, and in tribute to this event, the 0-10 Network adopted the ''First in Colour'' slogan in 1974, within months before the 1 March 1975 transition to colour broadcasting.