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Odwalla
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===Incorporation to 1996=== [[File:Odwalla HQ.JPG|thumb|The former headquarters of Odwalla Inc. in [[Half Moon Bay, California]]]] Odwalla was [[Incorporation (business)|incorporated]] in September 1985 after five years of growth<ref name="SEC" /> and expanded to sell products in [[San Francisco]] in 1988. [[Hambrecht & Quist]] Inc., a [[venture capital]] firm in San Francisco, was one of Odwalla's main investors at the time, investing several million dollars in the company.<ref name="music" /> By 1992, the company employed 80 people at its company headquarters in [[Davenport, California]], and sold around 20 different flavors of juice for between $1.50 and $2.00 a pint.<ref name="music" /><ref name="prq">{{cite news|url=http://www.mendeley.com/research/purifying-tainted-corporate-image-odwallas-response-e-coli-poisoning-1/ |title=Purifying a tainted corporate image: Odwalla's response to an ''E.coli'' poisoning |last=Thomsen |first=Steven R |author2=Rawson, Bret |year=1998 |work=Public Relations Quarterly |volume=43 |issue=3 |page=35 |access-date=2008-09-08 |url-status=dead |archive-url=https://web.archive.org/web/20120304231608/http://www.mendeley.com/research/purifying-tainted-corporate-image-odwallas-response-e-coli-poisoning-1/ |archive-date=March 4, 2012 }}</ref> Odwalla [[Initial public offering|went public]] in December 1993 ([[NASDAQ]]:ODWA);<ref name="hhist" /> the company had 35 delivery trucks, almost 200 employees, and made about $13 million a year.<ref name="inc29">{{cite web|url=http://www.inc.com/magazine/19930701/3643.html|title=Best Love of Product: True Believers|last=Bianchi|first=Alessandra|date=July 1993|work=Inc. Magazine|access-date=2008-09-06}}</ref> Soon afterwards, Odwalla expanded into new markets when it bought two companies in the [[Pacific Northwest]] and [[Colorado]].<ref name="hhist" /> Odwalla built a new production facility located in [[Dinuba, California]], in 1994 in order to better meet production demands.<ref>{{cite web|url=http://www.dinuba.org/labor.html |title=Labor Pool |access-date=2008-08-12 |publisher=City of Dinuba |url-status=dead |archive-url=https://web.archive.org/web/20071006151449/http://www.dinuba.org/labor.html |archive-date=October 6, 2007 }}</ref> The following year, the company moved its headquarters to [[Half Moon Bay, California]].<ref name="PomaGrand">{{cite press release|title=Odwalla PomaGrand |publisher=Odwalla Inc. |date=2006-03-13 |url=http://www.beverageworld.com/content/view/5454/169 |access-date=2008-08-07 |url-status=dead |archive-url=https://web.archive.org/web/20090203084516/http://www.beverageworld.com/content/view/5454/169 |archive-date=February 3, 2009 }}</ref> Continual growth and outside investments during these years allowed the company to expand and grow: Odwalla's revenue tripled from 1994 to 1995,<ref name="prq" /> and in 1996 they made more than $59 million in sales, their highest ever.<ref name="tenq">{{cite press release |title=Quarterly Report Form 10-Q |publisher=Odwalla Inc. |date=1997-11-29 |url=http://www.secinfo.com/dsVSa.718.htm|access-date=2008-08-20}}</ref> This constant growth made Odwalla one of the largest fresh-juice companies in America by 1996,<ref name="deadly">{{cite news|url=https://www.nytimes.com/1998/01/04/us/deadly-bacteria-a-new-threat-to-fruit-and-produce-in-us.html|title=Deadly Bacteria a New Threat To Fruit and Produce in U.S.|access-date=2008-08-11|author=[[Christopher Drew (reporter)|Christopher Drew]] and [[Pam Belluck]]|date=January 4, 1988|work=[[New York Times]]}}</ref> when the company was selling its products to stores in seven states and parts of Canada.<ref name="SEC" /><ref name="relations">{{cite news|url=http://www.highbeam.com/doc/1P3-43827623.html|archive-url=https://web.archive.org/web/20150329163924/http://www.highbeam.com/doc/1P3-43827623.html|url-status=dead|archive-date=2015-03-29|title=Odwalla|access-date=2008-08-19|author=Evan, Thomas J.|date=1996-07-01|work=[[Public Relations Quarterly]]}}</ref> It was estimated that they would reach $100 million in sales by 1999. Much of this growth resulted from the perception that Odwalla's products were healthier than regular juice because they were not pasteurized.<ref name="music" /><ref name="deadly" />
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