Editing Osborne effect (section)

==Other examples==
In 1978, [[North Star Computers]] announced a new version of its floppy disk controller with double the capacity which was to be sold at the same price as their existing range. Sales of the existing products plummeted. The company almost went bankrupt, folding in 1984.<ref>Andrew Orlowski, [https://www.theregister.co.uk/2005/06/20/no_osborne_effect_at_osborne/ "Taking Osborne out of the Osborne Effect"], ''The Register'', 20 June 2005</ref>

Other consumer electronic products have been continually plagued by the Osborne effect as well. In the early 1990s, TV sets' sales were depressed by talk of the imminent release of [[HDTV]], which did not actually become widespread for another 15 years.{{citation needed|date=May 2023}}

When [[Sega]] began publicly discussing their next-generation system (eventually released as the [[Dreamcast]]), barely two years after launching the [[Sega Saturn|Saturn]], it became a [[self-defeating prophecy]]. At the time Sega had a history of short-lived consoles, particularly the [[Sega Mega-CD]] and [[32X]] add-ons, which were considered ill-conceived "stopgaps". Those console add-ons, along with the early release of the Saturn in spring 1995 in the United States to compete with Sony's [[PlayStation (console)|PlayStation]], ended sales of Sega's own popular and successful [[Sega Genesis|Genesis]] which frustrated players (the early release meant they could not afford the console) and developers (the early release of the Saturn forced developers to rush to finish their games) alike. These factors quickly led to the failure of the Saturn: following the 1997 Dreamcast announcement, sales of Saturn consoles and software substantially tapered off in the second half of 1997, while many planned games were canceled, shortening the console's life expectancy substantially. While this let Sega focus on bringing out its successor, the premature demise of the Saturn in 1998 caused customers and developers to be skeptical and hold out, which led to the Dreamcast's failure as well, and Sega's exit from the console industry in March 2001.<ref>Jason Perlow, [https://web.archive.org/web/20120704201916/http://www.zdnet.com/photos/osborne-effects-death-by-pre-announcement_p4/6370842 "Osborne effects: Death by pre-announcement"], ''ZDNet'', 21 June 2012</ref>

Another example of the Osborne effect took place as a result of [[Nokia]]'s CEO [[Stephen Elop]]'s implementation of the plan to shift away from [[Symbian]] to [[Windows Phone]] for its mobile software platform. On top of this, criticism of existing products was compared to the [[Ratner effect]]. Although it was known for some time that Nokia's Symbian phones were no longer competitive against [[Apple Inc.|Apple]]'s [[iOS]] and [[Google]]'s [[Android (operating system)|Android]], they still generated significant profit thanks to Nokia's brand recognition until [[Stephen Elop#"Burning Platform" memo|Elop's "burning platform" memo]] "effectively transformed the Symbian cash-cow into a dead duck". At the same time, Nokia's first Windows Phone devices would not be ready for a year, and once they were released their sales were not enough to replace the volume and profit of Symbian devices.<ref>[http://crave.cnet.co.uk/mobiles/nokias-windows-phone-bear-hug-is-choking-the-mighty-finn-50007750/ Nokia's Windows Phone "bear hug" is choking the Mighty Finn - CNET<!-- Bot generated title -->]</ref> Furthermore, the announcement that [[Windows Phone 7]] devices would not be able to upgrade to [[Windows Phone 8]] hurt sales of Nokia's Windows Phone 7 phones, plus it was a risky move for [[Microsoft]] which "can ill afford to alienate people when there are scores of highly capable and affordable Android phones up for grabs, or years-old Apple [[iPhone]]s which aren't being prematurely shut out of the iOS playground."<ref>Natasha Lomas, "[http://crave.cnet.co.uk/mobiles/windows-phone-8-sucker-punches-windows-phone-fans-50008345/ Windows Phone 8 sucker punches Windows Phone fans]" [[CNET]], 21 June 2012. Accessed 24 October 2017</ref><ref>[http://crave.cnet.co.uk/mobiles/windows-phone-7-was-doomed-by-design-microsoft-admits-50008466/ Windows Phone 7 was doomed by design, Microsoft admits - CNET<!-- Bot generated title -->]</ref> Poor performance led Nokia to sell its mobile phone division to Microsoft in 2013.<ref name="reuters nokia buyout">{{cite web |last1=Ando |first1=Ritsuko |last2=Rigby |first2=Bill |title=Microsoft swallows Nokia's phone business for $7.2&nbsp;billion |url=https://www.reuters.com/article/us-microsoft-nokia-idUSBRE98202V20130903 |work=[[Reuters]]|access-date=17 March 2019 |language=en |date=3 September 2013}}</ref>

[[MakerBot]] also appears to have fallen victim to the Osborne effect, as talking openly about a future product significantly reduced the sales of their current product.<ref>Jason Huggins (April 2015), ''[http://www.hugs.io/2015/04/18/makerbot-and-the-osborne-effect.html What Doomed MakerBot? The Osborne Effect]''</ref>