Editing Paperback Writer (section)

==Promotion==
In Britain, the single was promoted with a photograph depicting the Beatles draped with pieces of raw meat and decapitated baby dolls. This photograph was later used, albeit briefly, as the ''[[Yesterday and Today]]'' album cover in the US, and in that capacity it became known as the "butcher cover".{{sfn|Miles|2001|p=228}}{{sfn|Rodriguez|2012|p=22}} For the American release of the single, the picture sleeve showed the Beatles playing live, but with Lennon and Harrison's images reflected so that it appeared they were playing left-handed.

[[Michael Lindsay-Hogg]] directed four promotional films for the song shot on 19 and 20 May 1966.{{sfn|Miles|2001|p=231}} On the first day they recorded a colour performance at EMI Studios, for ''[[The Ed Sullivan Show]]'', which was shown on 5 June,{{sfn|Rodriguez|2012|pp=160, 163}} and two black-and-white performance clips for British television.{{sfn|Winn|2009|p=20}} The latter aired on ''[[Ready Steady Go!]]'' and ''[[Thank Your Lucky Stars (TV series)|Thank Your Lucky Stars]]'' on 3 and 25 June, respectively.{{sfn|Winn|2009|p=19}} The Beatles also filmed a personal introduction to [[Ed Sullivan]] with their faces hidden behind colour transparencies of the butcher cover.{{sfn|Rodriguez|2012|pp=163–64}}{{refn|group=nb|Starr then explained their absence,{{sfn|Winn|2009|p=20}} saying that they were too "busy ... with the washing and the cooking" to appear on the show in person.{{sfn|Rodriguez|2012|pp=163–64}}}}

On 20 May, a second colour film was made at [[Chiswick House]] in west London.<ref>{{cite web |url=https://thebeatles.com/#/images/19_05_1966_1 |title=Shooting the 'Paperback Writer' promotional video |website=thebeatles.com |access-date=6 May 2021}}</ref>{{sfn|Turner|2005|p=100}} The Beatles mimed to the song, and they were shown in a statue garden and inside the conservatory{{sfn|Winn|2009|p=21}} in the grounds of the house.{{sfn|Rodriguez|2012|pp=162–63}}{{refn|group=nb|Harrison described the Chiswick House promos for "Paperback Writer" and "Rain" as "the forerunner of [music] videos", adding, "I suppose in a way we invented [[MTV]]."{{sfn|The Beatles|2000|p=214}}}} The clip was first broadcast in black and white on [[BBC Television|BBC-TV]]'s ''[[Top of the Pops]]'' on 2 June.{{sfn|Rodriguez|2012|pp=163, 164}} The 20 May promo clip was included in the Beatles' 2015 video compilation ''[[1 (Beatles album)|1]]'', and both the 19 May colour film and the 20 May film were included in the three-disc versions of the compilation, titled ''1+''.<ref>{{cite web|first= Matt |last= Rowe |title= The Beatles 1 to Be Reissued with New Audio Remixes ... and Videos |work= [[The Morton Report]] |date= 18 September 2015 |access-date= 9 January 2016 |url= https://www.themortonreport.com/entertainment/music/the-beatles-1-to-be-reissued-with-new-audio-remixesand-videos}}</ref>

The Beatles appeared on ''Top of the Pops'' to mime to "Paperback Writer" and "Rain" on 16 June.{{sfn|Turner|2016|pp=211, 213}}{{sfn|Everett|1999|p=68}} This television appearance – which was the Beatles' only "in person" appearance on the BBC's flagship pop music show of the era{{sfn|Turner|2016|p=213}} – was subsequently lost due to the BBC's habit of [[Lost television broadcast#Wiping|wiping]] expensive video tape for reuse,{{sfn|Rodriguez|2012|p=164}} leading to efforts by the corporation to find an original copy.{{sfn|Winn|2009|p=21}} In 2019, a collector unearthed 11 seconds of the performance;<ref>{{cite web |title=Clip of 'lost' Beatles Top of the Pops performance unearthed |date=8 April 2019 |publisher=[[BBC News]]|url=https://www.bbc.com/news/entertainment-arts-47854806}}</ref> a longer 92 seconds' worth was found later in the year.<ref>{{cite web|title=Footage of Beatles' only Top of the Pops live show found |date=29 May 2019 |publisher=[[BBC News]]|url=https://www.bbc.com/news/av/uk-england-birmingham-48450810/footage-of-beatles-only-top-of-the-pops-live-show-found}}</ref>