Editing Pascual Boing (section)

==Marketing and distribution==
Most of Pascuals’ products are marketed on the Boing!, Pascual and Lulú brands. While its products can be found in all of Mexico, distribution is concentrated in the center and northeast of the country, with the Mexico City area accounting for sixty percent of sales.<ref name="rhred"/><ref name="pararato"/><ref name="voltea"/> There are a total of 1048 distribution centers.<ref name="rhred"/> It has 19 wholly owned distributors along with 27 major independent distributors in [[Acapulco]], [[Aguascalientes, Aguascalientes|Aguascalientes]], Mexico City, [[Ciudad Madero]], [[Cuernavaca]], [[Guadalajara]], [[Iguala]], [[León, Guanajuato|León]], [[Monterrey]], [[Morelia]], [[Pachuca]], [[Poza Rica]], [[Puebla, Puebla|Puebla]], [[Querétaro, Querétaro|Querétaro]], [[Río Blanco, Veracruz|Río Blanco]], [[San Luis Potosí, San Luis Potosí|San Luis Potosí]] and [[Toluca]] .<ref name="voltea"/> In the center of the country, Pascual products are widely found in smaller grocery stores, restaurants and semi-fixed street stands, which account for about half of its sales.<ref name="pararato"/><ref name="niche">{{cite news |title= Mexican Soft-Drink Firms Bank On Nostalgia to Gain U.S. Niche |author= Teresa Bouza and Gabriel Sama |newspaper=Wall Street Journal |location= New York, N.Y |date=May 28, 2003 |page=B.6 F }}</ref> Delivery of products is mostly handled by an outside cooperative of truckers.<ref name="rhred"/>

Pascual Boing is a major exporter of soft drinks in Mexico along with Arca.<ref name="embotelladoreas">{{cite news |title= Embotelladoras mexicanas mantienen estrategia de venta a EEUU |first=Roberto |last=Morales |newspaper=NoticiasFinancieras|location= Miami |date=September 15, 2008 |trans-title=Mexican bottlers maintain sales strategy in the US }}</ref> In 2008, the exported about 1.5 million of the 50 million cases of beverages it produced.<ref name="embotelladoreas"/> It exports to the U.S., Canada, [[Guatemala]], [[Belize]], [[El Salvador]], [[Costa Rica]], [[Jamaica]], [[Panama]] and [[Trinidad and Tobago]], with exports to China and South America beginning in 2012.<ref name="rhred"/><ref name="voltea"/><ref name="china"/>

Its largest export market is the United States, concentrated in Texas, Chicago, North Carolina, Florida and California, where it targets the Hispanic market looking for something from home.<ref name="rhred"/><ref name="niche"/> As of 2011, sales were about 150,000 cases.<ref name="takesaim"/> [[NAFTA]] has helped with the lowering of tariffs, making the products more competitive.<ref name="niche"/> Pascual Boing began in small Hispanic groceries and is working to expand into major supermarkets but this has been difficult because it does not spend as much on marketing as other soft drink producers.<ref name="niche"/> However, the US export market is growing and in the 2000s it began constructing facilities in border areas in order to facilitate export to the United States.<ref name="voltea"/>

Much of the push to develop foreign markets for Pascual Boing products has come from competition inside Mexico from multinational companies.<ref name="china"/> Pascual Boing has accused makers such as Coca-Cola and Pepsi of monopolistic practices aimed at excluding the Mexican bottlers from retail venues such as small groceries, school cafeterias and public events.<ref name="pararato"/><ref name="aumenta"/><ref name="cierran">{{cite news |title=Transnacionales cierran mercado a Pascual Boing |first=Yuvenil |last=Torres |url=http://www.criteriohidalgo.com/notas.asp?id=66795 |newspaper=Criterio |location=Pachuca |date=June 15, 2010 |access-date=September 15, 2012 |language=es |trans-title=Multinationals close market to Pascual Boing |url-status=dead |archive-url=https://web.archive.org/web/20141214134526/http://www.criteriohidalgo.com/notas.asp?id=66795 |archive-date=December 14, 2014 }}</ref> Pascual Boing used to have a fifty percent share in Mexico but this has shrunk to fifteen percent.<ref name="actualiza"/><ref name="pararato"/> Today, Coca-Cola and its bottlers control over 75% of the Mexican soft drink market.<ref name="niche"/> Pascual Boing accuses Coca-Cola and Pepsi of making outlets sign exclusivity agreements, so that they cannot sell Pascual products.<ref name="china"/> For example, Pascual is excluded from about twenty percent of school campuses in the state of Hidalgo.<ref name="cierran"/> In 2010, Pascual workers closed the Mexico City-Pachuca highway to demand that federal and state authorities do something against these tactics.<ref name="aumenta"/>