Editing Pocari Sweat (section)

== Marketing ==
Pocari Sweat has maintained the same blue-and-white color scheme since its inception in 1980. Originally sold in a 245 mL can, it has been sold primarily in bottle form since 1990.<ref name = Jozuka2020/>

Otsuka began a targeted marketing campaign in Indonesia after an outbreak of [[dengue fever]] in 2010, promoting the drink to prevent dehydration, a common symptom of the disease.<ref name = Jozuka2020/>

On 15 May 2014, Pocari Sweat started a project to send a "dream capsule" to the Moon with the help of [[Quantum Aerospace]]. The capsule was made in the same shape as a Pocari Sweat can and filled with Pocari Sweat powder. It was intended to be the first commercial product advertised on the Moon.<ref>[http://www.techinasia.com/astroscale-pocari-sweat-send-drinks-dreams-moon-2015/ Pocari Sweat is putting the first ever ad on the lunar surface], techinasia.com</ref> Originally scheduled to launch on a SpaceX Falcon 9 rocket in October 2015,<ref>[http://www.devicemag.com/2014/05/20/sports-drink-set-for-moon-mission-but-why/ Sports Drink Set for Moon Mission; But, Why?], devicemag.com</ref> it was flown on the [[Astrobotic Technology]] lander [[Peregrine_Mission_One|Peregrine]] that failed to reach the Moon and burned in the Earth's atmosphere in January 2024.<ref>{{Cite news |last=Belam |first=Martin |date=2024-01-08 |title=Nasa Peregrine 1 launch: Vulcan Centaur rocket carrying Nasa moon lander lifts off in Florida – live updates |url=https://www.theguardian.com/science/live/2024/jan/08/nasa-peregrine-1-launch-rocket-moon-latest-news-updates-live |access-date=2024-01-08 |work=the Guardian |language=en-GB |issn=0261-3077}}</ref><ref>{{cite magazine |last1=Galchen |first1=Rivka |title=The Race to Develop the Moon |url=https://www.newyorker.com/magazine/2019/05/06/the-race-to-develop-the-moon |access-date=2 March 2020 |magazine=The New Yorker |date=29 April 2019}}</ref><ref>{{cite web |title=Moon Manifest |url=https://www.astrobotic.com/lunar-delivery/manifest/ |website=Astrobotic |access-date=22 June 2022}}</ref><ref>{{cite news |last=Williams|first=Tom |date=2024-01-19 |title=US company's failed Peregrine Moon lander believed to have burned up after re-entry over Australia |url=https://www.abc.net.au/news/2024-01-19/peregrine-moon-lander-astrobotic-burned-up-re-entry-australia/103368240 |access-date=2024-05-11 |work=ABC News}}</ref>

The company also has done extensive advertising through [[anime]]. The technical director for the film ''[[Your Name]]'' helped create a 2019 anime-styled advertisement. Pocari Sweat released a January 2021 special episode of the ''[[Cells at Work!]]'' anime promoting the drink as a way to prevent [[heat stroke]].<ref>{{Cite web|title=your name. Technical Director Makes Pocari Sweat Anime Ad|url=https://www.animenewsnetwork.com/interest/2019-10-29/your-name-technical-director-makes-pocari-sweat-anime-ad/.152762|access-date=2021-01-06|website=Anime News Network|language=en}}</ref><ref>{{Cite web|last=Dennison|first=Kara|title=Cells at Work! and Pocari Sweat Team up to Help You Stay Hydrated|url=https://www.crunchyroll.com/anime-news/2019/07/08-1/cells-at-work-and-pocari-sweat-team-up-to-help-you-stay-hydrated|access-date=2021-01-06|website=Crunchyroll|date=8 July 2019 |language=en-us}}</ref>