Editing Pop-up ad (section)

===Fake close buttons===
Users of websites and web applications continuously experience unwanted pop-up ads throughout the course of their normal interaction with a web browser.<ref>{{cite web|last=Wegert|first=Tessa|title=Pop-Up Ads, Part 1: Good? Bad? Ugly?|date=14 March 2002 |url=http://www.clickz.com/clickz/column/1707013/pop-up-ads-part-good-bad-ugly|publisher=Incisive Interactive Marketing LLC|access-date=March 14, 2002}}</ref>  Ordinarily, users respond by dismissing the pop-up through the "close" or "cancel" feature of the window hosting the pop-up. Because this is a typical response, some authors of pop-up advertising depend on this and create on-screen buttons or controls that look similar to a "close" or "cancel" option. When the user chooses one of these "simulated cancel" options, the button performs an unexpected or unauthorized action (such as opening a ''new'' pop-up or downloading an unwanted file on the user's system).<ref name="Smart Computing Article - Pop-ups">{{cite web|url = http://www.smartcomputing.com/Editorial/article.asp?article=articles/WebOnly/TechSupport/441w10/41w01.asp&guid=|title = Pop-ups|work = Smart Computing|date = September 2004|archive-url = https://web.archive.org/web/20100522050023/http://www.smartcomputing.com/Editorial/article.asp?article=articles%2FWebOnly%2FTechSupport%2F441w10%2F41w01.asp&guid=|archive-date = 2010-05-22|url-status = dead}}</ref>