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Press kit
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==Common components== There is no universal guide to the elements that should be included in a press kit or media kit, but the following are common components:<ref>{{Cite web|url=https://www.inc.com/guides/2010/09/how-to-put-together-a-press-kit.html|title=How to Put Together a Press Kit|last=Donnelly|first=Tim|date=2010-09-10|website=Inc.com|language=en|access-date=2020-03-31}}</ref> * Backgrounder with historical information on the company or individual. * Fact sheet listing specific features, statistics, or benefits. * Biographies of key executives, individuals, artists, etc. * Past press coverage * [[Photos]] or other images (high resolution) of key executives, logos, products, etc. * A [[news release|press release]] detailing the current news the media kit is sent in reference to * Media contact information (usually of a [[public relations]] department or spokesperson) * A CD, DVD, software title, video, etc. as appropriate for the sender of the release * Collateral advertising material, such as: postcard, flier, newspaper ad, etc. ===Band press kits=== Musicians, including orchestras, bands and choral groups use media kits when launching a new album or when performing at a special event. [[Band (music)|Band]] press kits often have their own unique set of components, including:<ref>{{Cite web|url=https://bandzoogle.com/blog/the-8-things-that-should-be-in-every-band-s-digital-press-kit|title=The 8 things that should be in every band's electronic press kit|website=bandzoogle.com|language=en|access-date=2020-03-31}}</ref> * Band biography / History of the band * CD or DVD * Video * Photos β colour or monotone (monotone (black and white) for newspapers; colour for other media) * Press articles/ reviews * Notable achievements * Contact information for the band's label, manager, publicist, other representative and links to social media pages * Discography (all previous albums and/or singles released by the band) * [Optional] Equipment list (included when the kit is to be sent to a music venue) ===Sports media guides=== {{Main|Media guide}}
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