Editing Press release (section)

===Video===
{{details|Video news release}}

Some public relations firms send out video news releases (VNRs) which are pre-taped video programs or clips that can be aired intact by TV stations.

Video news releases may include interviews of movie-stars. These interviews, which have been taped on a set, are located at the movie studio and decorated with the movie's logo.

Video news releases can be in the form of full-blown productions as well. This costs tens of thousands or even hundreds of thousands of dollars to be produced. Video news releases can also be in the format of TV news, or even produced specifically for the web.

Some broadcast news outlets have discouraged the use of video news releases because of citing a poor public perception. It could also be viewed as a desire to increase their credibility.

Furthermore, VNRs can be turned into podcasts and then posted onto newswires. A story can also be kept running longer by simply engaging "[[Virtual community|community websites]]". "Community websites" are monitored and commented on by many journalists and feature writers.