Editing Ray-Ban (section)

== Counterfeits ==
Like other luxury brands, Ray-Ban has been a notable target for retail counterfeiters. The advertisement of Ray-Bans for unrealistically low prices has been consistently linked to fraudulent websites peddling counterfeit products. Studies have shown that one of every four ads for discounted luxury products on Facebook links users to such sites.<ref>{{Cite news |last=Bloomberg |first=Daniele Lepido |date=November 15, 2014 |title=Many web ads lead to firms selling fake designer goods |work=The Hamilton Spectator |url=https://search.ebscohost.com/login.aspx?authtype=ip,guest&custid=s4858255&groupid=main&profile=eds&direct=true&db=pwh&AN=Q4KHSON2014111531305475&site=eds-live&scope=site |access-date=February 20, 2023}}</ref> Ray-Bans are often involved in international seizures of counterfeit designer goods. For one example, in 2016, law enforcement in Thailand seized an alleged import of hundreds of thousands of counterfeit sunglasses including Ray-Bans and Oakleys (also owned by Luxottica Group). Counterfeiters were said to have applied tags and stickers to the fakes to deceive consumers about their authenticity.<ref>{{Cite news |date=March 3, 2016 |title=Thai police seize almost 900,000 counterfeit sunglasses |work=The Canadian Press |url=https://search.ebscohost.com/login.aspx?authtype=ip,guest&custid=s4858255&groupid=main&profile=eds&direct=true&db=pwh&AN=MYO122169014516&site=eds-live&scope=site |access-date=February 20, 2023}}</ref>

Luxottica has taken measures to thwart the trade of counterfeit products, such as converting the India Ray-Ban website from a reference site to  functional e-commerce platform, and pursuing legal action against online retailers that market fake Ray-Ban products.<ref>{{Cite news |date=May 17, 2016 |title=Ray-Ban converts India website into ecommerce platform to curb fakes |pages=8–9 |work=FRPT Retail Industry Snapshot |url=https://search.ebscohost.com/login.aspx?authtype=ip,guest&custid=s4858255&groupid=main&profile=eds&direct=true&db=bth&AN=118519029&site=eds-live&scope=site |access-date=February 20, 2023}}</ref> In 2016, Luxottica introduced a "Minimum Advertised Price (MAP)" policy for Ray-Ban in contracts with their wholesale customers. While the policy does not name a specific minimum price point, it forbids the advertisement of Ray-Ban products at extreme discounts, as well as any advertising that could otherwise devalue the products.<ref>{{Cite news |date=April 11, 2016 |title=New Efforts to Protect Ray-Ban, Include New Minimum Advertised Price Policy |pages=16 |work=Vision Monday |url=https://search.ebscohost.com/login.aspx?authtype=ip,guest&custid=s4858255&groupid=main&profile=eds&direct=true&db=bth&AN=114556739&site=eds-live&scope=site |access-date=February 20, 2023}}</ref>