Editing Rebadging (section)

=== Regional brands ===
Badge engineering often occurs when an individual manufacturer (such as the regional [[Big Three (automobile manufacturers)|Big Threes]] of the United States, Europe, and Japan) owns a portfolio of different [[brand]]s and markets the same car under different brands and nameplates. The practice is used for multiple reasons. In one example, a company may do so to expand its range of different brands in a market without the cost of developing completely new models. In the United States, General Motors may sell a car through each brand; for example, the Chevrolet Tahoe, GMC Yukon, and Cadillac Escalade each share a common body.<ref>{{cite web|url= https://fourwheeltrends.com/are-cadillac-escalade-chevy-tahoe-and-gmc-yukon-the-same/ |title=Are Cadillac Escalade Chevy Tahoe and GMC Yukon The Same? |first=Kern |last=Campbell |date=28 May 2021 |website=fourwheeltrends.com |access-date=2 August 2023}}</ref>

In another example, the same model is rebadged when it is sold in different regions and markets. In Australia, during the 1980s and 1990s, the [[Button car plan]] required imported [[Nissan]]s and Toyotas to adopt [[Ford Motor Company|Ford]] and Holden (GM) nameplates. In the United Kingdom, Opel-produced vehicles are marketed under the Vauxhall brand; when sold in the United States, Opels were marketed as Saturns, Chevrolets, and Buicks. Conversely, the Australian Holden brand was never sold in North America, but the Holden Monaro and Holden Commodore were sold under the Pontiac (Pontiac GTO, Pontiac G8), Chevrolet (Chevrolet SS), and Buick (Buick Regal Sportback/Buick Regal TourX) nameplates.{{citation needed|date=June 2022}}

{{Multiple image | align = center | direction = horizontal
| image1 = 2003-2004 Holden Monaro (V2 III) CV8 coupe (2008-03-25) 01.jpg
| caption1 = [[Holden Monaro#Third_generation_(2001–2006)|Holden Monaro]]
| width1 = 270
| image2 = 2005 Pontiac GTO 2.jpg
| caption2 = [[Pontiac GTO#Fifth_generation|Pontiac GTO]]
| width2 = 279
| image3 = Red Vauxhall Monaro VXR front.jpg
| caption3 = [[Holden Monaro#Vauxhall_Monaro|Vauxhall Monaro]]
| width3 = 206
}}