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=== Going public === In 1995, the company became a [[public company]] via an [[initial public offering]], selling 15 million shares at $12 per share in a deal that left Kohlberg Kravis Roberts with control of 82.2% of the company's shares.<ref>{{cite news | url=https://archive.nytimes.com/query.nytimes.com/gst/fullpage-9E06E7DB1239F934A35753C1A963958260.html | title=K-III's Initial Stock Offering | agency=[[Reuters]] | work=[[The New York Times]] | date=October 7, 1995}}</ref> It also acquired the US trade magazine operations of [[Maclean-Hunter]],<ref>{{Cite news | title=CURTAIN UP FOR 'PREMIERE' SALE: WENNER, REED, TIME AND HACHETTE COULD BE INTERESTED| url=https://adage.com/article/btob/study-sites-twitter-share-buttons-gain-social-boost/283689 | work=[[Advertising Age]] | date= September 6, 2011}}</ref> ''[[Chicago (magazine)|Chicago]]'' from [[Landmark Media Enterprises]], and McMullen & Yee Publishing, a publisher of automotive magazine. In 1996, the company acquired 14 publications from [[Reed Business Information|Cahners Consumer Magazines]], ''[[Pro Football Weekly]]'',<ref>{{Cite news | url=https://www.latimes.com/archives/la-xpm-1996-07-08-fi-22110-story.html | title=MEDIA | work=[[Los Angeles Times]] | date=July 8, 1996}}</ref> and Westcott Communications,<ref>{{cite news | url=https://www.nytimes.com/1996/04/23/business/company-reports-k-iii-to-acquire-westcott-after-twice-raising-its-bid.html | title=COMPANY REPORTS;K-III to Acquire Westcott After Twice Raising Its Bid | first=Geraldine | last=Fabrikant | work=[[The New York Times]] | date=April 23, 1996}}</ref> later renamed '''Primedia Workplace Learning'''. In 1997, the company acquired Farm Press,<ref>{{Cite web | url=https://www.farmprogress.com/farm-press-mirrors-ag-achievement | title=Farm Press mirrors ag achievement | first=Hembree | last=Brandon | work=Farm Press | date=April 5, 2003}}</ref> Park Avenue Publishing, publisher of ''[[Lowrider (magazine)|Lowrider]]'',<ref>{{cite news | url=https://www.latimes.com/archives/la-xpm-1997-aug-07-fi-20135-story.html | title=Spotlight: McMullen Argus Buys Park Avenue Publishing | work=[[Los Angeles Times]] | date=August 7, 1997}}</ref> and Intellichoice. It also sold Krames to the [[Times Mirror Company]],<ref>{{Cite news| issn=0362-4331| title=Times Mirror to Acquire Unit From K-III | agency=[[Bloomberg News]] | work=[[The New York Times]] | date=1997-07-23| url=https://www.nytimes.com/1997/07/23/business/times-mirror-to-acquire-unit-from-k-iii.html}}</ref> sold ''New Woman'' to [[Rodale, Inc.]], and sold Gibbs College to [[Career Education Corporation]].
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