Editing Ripple effect (section)

===Corporate social responsibility===
The effects of one company's decision to adopt a [[corporate social responsibility]] (CSR) programme on the attitudes and behaviours of rival companies has been likened to a ripple effect. Research by an international team in 2018 found that in many cases, one company's CSR initiative was seen as a [[Competition|competitive threat]] to other businesses in the same market, resulting in the adoption of further CSR initiatives.<ref>Shuzhen, S., [https://research.smu.edu.sg/news/smuresearch/2018/sep/03/corporate-social-responsibility-programmes-have-ripple-effects-other-businesses Corporate social responsibility programmes have ripple effects on other businesses, study says], ''[[Singapore Management University]]'', published 3 September 2018, accessed 25 October 2023</ref>