Editing Rodeo Drive (section)

===Early history===
In 1906, [[Burton E. Green]] (1868–1965) and other investors purchased the property that would become [[Beverly Hills]], formerly named [[Rancho Rodeo de las Aguas]], with plans for a mixed-use [[Subdivision (land)|subdivision]] with a branch of the [[Pacific Electric Railway#Origins|Los Angeles and Pacific Railway]] running North on Rodeo Drive before turning west at [[Sunset Boulevard]].<ref>{{cite news|work=Los Angeles Times|title=New Railroad and New City|date=November 10, 1906|page=I12}}</ref> They [[plat]]ted the street that very year, in 1906.<ref name="terrancegoode">{{cite journal |last=Goode |first=Terrance |title=Rodeo Drive: The History of a "Street of Dreams"|journal=Journal of Architectural and Planning Research |volume=15 |issue=1 |pages=45–60 |jstor=43030442|date=Spring 1998 }}</ref> By 1907, {{convert|75|x|160|ft|abbr=on}} parcels on Rodeo were selling for $1,100 each.<ref>{{cite news|title=Sales in Beverly Hills|work=Los Angeles Times|page=V20|date=May 19, 1907}}</ref> It became a bridle path in 1912, when the [[Beverly Hills Hotel]] was built on a former lima bean field.<ref name="terrancegoode"/> By November 1925, similar lots were selling for between $15,000 and $30,000, almost double what they'd been selling for in September.<ref>{{cite news|title=Realty Values Show Increase:Beverly Hills Lots Reveal Remarkable Gains|date=November 22, 1925|work=Los Angeles Times}}</ref> [[Pacific Electric]] Red Cars operated over the street to the Beverly Hills Hotel as the [[Coldwater Canyon Line]] between 1907 and 1923.<ref>{{cite web |title=Coldwater Canyon Line |url=http://www.erha.org/pewcc.htm |publisher=Electric Railway Historical Association of Southern California |access-date=3 May 2024}}</ref>

[[File:Rodeo drive street sign-93.jpg|thumb|left|200px|Rodeo Drive street sign]]
The central part of Rodeo eventually became a business street with hardware stores, gas stations,<ref name=hayman/> beauty shops, and bookstores. The men's store Carroll & Company opened shop on Rodeo Drive in 1950.<ref name="nytimes hardtimes">{{cite news|first=Calvin |last=Sims |url=https://www.nytimes.com/1992/10/26/business/hard-times-even-on-rodeo-drive.html |title=Hard Times, Even on Rodeo Drive |newspaper=New York Times |date=26 October 1992}}</ref> The [[Anderton Court Shops]] building at 332 N. Rodeo was designed by [[Frank Lloyd Wright]] in 1952.<ref name=sundae>{{cite news|title=Rodeo Drive&mdash;It's 'a giant sundae' and some of the world's most exclusive shops|work=Los Angeles Times|date=November 25, 1977|page=J19}}</ref> In 1958, real estate developer [[Marvin Kratter]] bought {{convert|48000|sqft}} of land at the corner of Rodeo and [[Wilshire Boulevard]] from the city of Beverly Hills.<ref name=deal/> The acreage is across the street from the [[Beverly Wilshire Hotel]] and Kratter paid something over $2 million for it.<ref name=deal>{{cite news|work=New York Times|title=Deal at Beverly Hills: Investor Enlarges Holdings in Coast City Realty|page=45|date=February 19, 1958}}</ref>