Editing Rootes Group (section)

===Humber Limited===
[[File:Humber16-60 1933.JPG|thumb| [[Hillman 14]]]]
[[File:Hillman 14 1929 first reg June 1930 1955cc.JPG|thumb|Humber 16–60]]
A particular effort was put into overseas sales and it became clear the export opportunities warranted a move into car manufacture, which was achieved in 1929 by the purchase of controlling interests in first [[Hillman]] followed by [[Humber Limited|Humber]] and [[Commer]].<ref name=CM08May1970/> Hillman and Commer were made wholly owned subsidiaries of Humber Limited and the Rootes brothers' holding eventually became 60 percent of the Humber ordinary shares.<ref name =Times21Nov1949/> The Rootes brothers could now show their ability to manufacture handsome cars with a strong sales appeal.