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=== Back to a SCO name === Change under McBride happened quickly. On August 26, 2002, he announced at the company's annual [[SCO Forum|Forum conference]]{{snd}} relocated from Santa Cruz to Las Vegas{{snd}} that Caldera International was changing its name to The SCO Group.<ref>{{cite news |url=https://www.computerworld.com/article/2578171/sco-name-returns-as-caldera-rebrands-itself.html |title=SCO name returns as Caldera rebrands itself |author-first=Todd R. |author-last=Weiss |magazine=Computerworld |date=August 26, 2002}}</ref> He did this via a multimedia display in which an image of Caldera was shattered and replaced by The SCO Group's logo, which was a slightly more stylized version of the old Santa Cruz Operation logo.<ref name="lj-namechange-1">{{cite news | url=https://www.linuxjournal.com/article/6292 | title=A Rose by Any Other Name—Is It Still the Same? | author-first=Jeff | author-last=Gerhardt | magazine=Linux Journal | date=August 27, 2002}}</ref> The attendees at the conference, most of whom were veteran SCO partners and resellers, responded to the announcement with enthusiastic applause.<ref name="lj-namechange-1"/><ref name="reg-namechange"/> McBride announced, "SCO is back from the dead", and a story in ''[[The Register]]'' began "SCO lives again".<ref name="reg-namechange"/> As part of this, the company adopted SCOX as its trading symbol.<ref>{{cite news |url=https://www.deseret.com/2002/8/27/19674115/caldera-international-plans-name-change-to-sco-group |title=Caldera International plans name change to SCO Group |newspaper=Deseret News |date=August 27, 2002}}</ref>{{notetag|The final legal aspects of the name change did not become complete until May 2003.<ref name="jdk-113-rn">{{cite web |url=http://ftp.sco.com/pub/unixware7/714/other/java_131_13/ReleaseNotes.html |title=Release Notes: Java 2, Standard Edition, v. 1.3.1_13 for SCO UNIX Operating Systems |publisher=Xinuos |date=June 15, 2004}}</ref>}} The change back to a SCO-based name reflected recognition of the reality that almost all of the company's revenue was coming from Unix, not Linux, products.<ref name="starts"/> For instance, [[McDonald's]] had recently expanded its usage of OpenServer from 4,000 to 10,000 stores; indeed, both OpenServer and UnixWare were strong in the replicated sites business.<ref name="starts"/> Furthermore the SCO brand was better known than the Caldera one, especially in Europe, and SCO's large, existing reseller and partner channel was resistant to switching to Caldera's product priorities.<ref name="reg-namechange">{{cite news | url=https://www.theregister.com/2002/08/27/sco_lives_caldera_reinvents_itself/ | title=SCO lives! Caldera reinvents itself under the old brand | author-first=Gavin | author-last=Clarke | agency=ComputerWire | website=The Register | date=August 27, 2002}}</ref> [[Image:Strategy discussion at The SCO Group in Linden Utah December 2002.jpg|thumb|left| A high-level strategy meeting being held among executives, product managers, and engineering personnel of The SCO Group, in the company's Lindon, Utah offices in December 2002]] McBride emphasized that the OpenServer product was still selling: "What is it with the OpenServer phenomenon? We can't kill it. One customer last month bought $4 million in OpenServer licenses. The customers want to give us money for it. Why don't we just sell it?"<ref name="reg-namechange"/> As a historical comparison for his strategy of building back up the brand and being more responsive to customers, McBride used a model of the [[Harley-Davidson#Restructuring and revival|revival of the Harley-Davidson brand]] in the 1980s.<ref name="lj-namechange-2"/> Besides McBride, other company executives, including new senior vice president of technology Opinder Bawa, were heavily involved in the change of direction.<ref name="reg-namechange"/> The product name Caldera OpenLinux became "SCO Linux powered by UnitedLinux" and all other Caldera branded names were changed as well.<ref>{{cite news |url=https://www.osnews.com/story/1615/caldera-changes-name-to-the-sco-group-plans-sco-linux-40/ |title=Caldera Changes Name to the SCO Group, Plans SCO Linux 4.0 |author-first=Eugenia |author-last=Loli |work=OSNews |date=August 26, 2002}}</ref> In particular, the longstanding UnixWare name{{snd}} which Caldera had changed to Open UNIX{{snd}} was restored,<ref name="reg-namechange"/> such that what had been called Open UNIX 8 was now named in proper sequence as UnixWare 7.1.2. Announcements were made that a new OpenServer release, 5.0.7, and a new UnixWare release, 7.1.3, would appear at the end of the year or beginning of the next.<ref name="reg-namechange"/><ref name="eweek-namechange"/> Moreover, through a new program called SCO Update, more frequent updates of capabilities were promised beyond that.<ref name="eweek-namechange"/> Caldera's Volution Messaging Server product was retained and renamed SCOoffice Server,<ref>{{cite news |url=https://www.cnet.com/news/scos-linux-grabs-for-microsoft-e-mail/ |title=SCO's Linux grabs for Microsoft e-mail |author-first=Stephen |author-last=Shankland |publisher=[[CNET]] |date=January 22, 2003}}</ref> but the other Caldera Volution products were split off under the names Volution Technologies, Center 7, and finally Vintela.<ref name="vol-tech">{{cite web |url=https://searchdatacenter.techtarget.com/answer/Authenticating-Linux-with-LDAP |title=Authenticating Linux with LDAP |publisher=[[TechTarget]] |date=March 3, 2003 |access-date=December 26, 2021 |archive-date=August 24, 2017 |archive-url=https://web.archive.org/web/20170824181422/http://searchdatacenter.techtarget.com/answer/Authenticating-Linux-with-LDAP |url-status=dead }}</ref><ref name="osn-davewilson">{{cite news |url=https://www.osnews.com/story/9030/interview-with-vintelas-president/ |title=Interview with Vintela's President |author-first=David |author-last=Adams |publisher=[[OSNews]] |date=November 30, 2004}}</ref> {{clear}}
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