Editing Social exchange theory (section)

== Blau ==
Blau's theory is very similar to Homans'. However, he uses more economics terms and it is based principally on emergent social structure in social exchange patterns in small groups.<ref name=":0" /> His theory analyzes the development of exchange theory in economics without emphasizing on the psychological assumptions. He contributed to the idea of distinguishing between social and economic exchanges and exchange and power. The goal of his theory was to identify complex and simple processes without ignoring emergent properties.<ref name=":2">{{Cite web|url=https://search.credoreference.com/content/entry/routsocial/social_exchange_theory/0|title=Reader's Guide to the Social Sciences|last=Michie|first=Jonathan|date=2001|access-date=2018-12-08}}</ref> Blau's utilitarian focus encouraged the theorist to look forward, as in what they anticipated the reward would be in regards to their next social interaction.<ref name = Cook /> Blau felt that if individuals focused too much on the psychological concepts within the theory, they would refrain from learning the developing aspects of social exchange.<ref name=Emerson /> Blau emphasized technical economic analysis whereas Homans concentrated more on the psychology of instrumental behavior.<ref name=Emerson/>