Editing Sound bite (section)

== Impact ==

In his book ''The Sound Bite Society'', Jeffrey Scheuer argues that the sound bite was the product of [[television]]'s increased power over all forms of communication, and that the resulting trend toward short, catchy snippets of information had a significant negative impact on American political discourse.<ref name="Scheuer2001">{{cite book|author=Jeffrey Scheuer|title=The Sound Bite Society: How Television Helps the Right and Hurts the Left|url=https://books.google.com/books?id=5V7zPPKx_o0C|date=2 November 2001|publisher=Psychology Press|isbn=978-0-415-93662-0}}</ref> In contrast, [[Peggy Noonan]] feels that sound bites have acquired a negative connotation but are not inherently negative, and that what we now think of as great historical sound bites&mdash;such as "[[The only thing we have to fear is fear itself]]", the most famous phrase in [[Franklin D. Roosevelt]]'s first [[Inaugural Address]]&mdash;were examples of eloquent speakers unselfconsciously and "simply trying in words to capture the essence of the thought they wished to communicate."<ref name="Noonan1999">{{cite book|author=Peggy Noonan|title=On Speaking Well|url=https://books.google.com/books?id=CvDSoc9CL0AC&pg=PA93|date=1 March 1999|publisher=HarperCollins|isbn=978-0-06-098740-4|page=93}}</ref>

The increased use of sound bites in news media has been criticized, and has led to discussions on [[journalistic ethics|journalistic]] and [[media ethics]].<ref name="Berry2008">{{cite book|author=David Berry|title=Journalism, Ethics and Society|url=https://books.google.com/books?id=OZ8YvkBUCPYC&pg=PA28|date=15 December 2008|publisher=Ashgate Publishing, Ltd.|isbn=978-0-7546-4780-5|page=28}}</ref> According to the [[Code of Ethics]] of the [[Society of Professional Journalists]], journalists should "make certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent. They should not oversimplify or highlight incidents out of context."<ref>{{cite web|url=http://www.icij.org/Content.aspx?context=about&topic=ethics&id=705|title=The Center for Public Integrity-Journalistic Ethics<!-- Bot generated title -->}}</ref>

Despite this criticism, sound bites are widely employed by businesses, trade groups, labor unions and politicians.  Senator [[Jim DeMint]] readily admitted this when he said, "There’s a reason why most politicians talk in sanitized sound bites: Once you get out of that, you’re opening yourself up to get attacked."<ref>{{cite web|url=http://www.politico.com/news/stories/1112/84001.html?hp=t1|title=GOP plots to prevent more Akins|website=[[Politico]]|date=18 November 2012 }}</ref>

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* "[[This was their finest hour]]". (the concluding phrase of Sir [[Winston Churchill]]'s speech to the [[House of Commons of the United Kingdom]] in 1940)
* "Yesterday, December 7, 1941, a date which will live in infamy....." (the opening phrase of Franklin D. Roosevelt's [[Infamy Speech|speech]] declaring war on [[Japan]] the day after [[Pearl Harbor]] had been attacked)
*"[[Ask not what your country can do for you]]. Ask what you can do for your country." (the most famous phrase in [[John F. Kennedy]]'s Inaugural Address in 1961)
* "[[Ich bin ein Berliner]]" John F. Kennedy on June 26, 1963.
* "Houston, [[Tranquility Base]] here. The Eagle has landed." Neil Armstrong from the [[Apollo 11|Apollo 11 mission]]
* "Houston, we've had a problem." (said by James A. Lovell in the [[Apollo XIII|Apollo XIII mission]])
* "[[Read my lips: no new taxes]]", delivered by [[President of the United States|United States presidential candidate]] [[George H. W. Bush]]
* "[[Senator, you are no Jack Kennedy]]". said by [[Lloyd Bentsen]] as a retort to [[Dan Quayle]]'s comparison of himself to Jack Kennedy in terms of political experience
* "I feel the hand of history upon our shoulders" &mdash; [[Tony Blair]] following the 1998 [[Good Friday agreement]]. Blair had just commented that "A day like today, it's not a day for soundbites: we can leave those at home".<ref>{{cite news | title=Ten most embarrassing political moments | date=2003-11-27 |  url =http://news.bbc.co.uk/1/hi/programmes/politics_show/3242648.stm | work =[[BBC News]] | access-date = 2008-12-05  }}</ref>
* "[[Elvis has left the building]]" was an announcement often heard on the public address system after an Elvis Presley concert to disperse crowds lingering for an encore.
* "[[I did not have sexual relations with that woman]], Miss Lewinsky." On January 26, U.S. President [[Bill Clinton]], standing with his wife, spoke at a White House press conference, and issued a forceful denial, which contained what would later become one of the best-known sound bites of his presidency.<ref>{{cite web|url=http://www.apoliticus.com/2008/10/top-5-political-quotes-that-defined-presidencies/|title=Top 5: Political Quotes That Defined Presidencies - APOLITICUS.COM}}</ref> -->