Editing StarPlus (section)

==Reception==
In 2000, StarPlus was at third position in terms of revenue and viewership after Zee TV and [[Sony Entertainment Television]] while none of the series were in top 10.<ref name=":3">{{Cite web|title=Kaun Banega Crorepati mesmerises people as Star TV bets Rs 75 crore on Amitabh Bachchan|url=https://www.indiatoday.in/magazine/cover-story/story/20000717-kaun-banega-crorepati-mesmerises-people-as-star-tv-bets-rs-75-crore-on-amitabh-bachchan-779071-1999-11-30|website=[[India Today]]|date=30 November 1999 }}</ref> With the launch of Indian Hindi version of "Who wants to be a millionaire?", ''[[Kaun Banega Crorepati]]'', hosted by [[Amitabh Bachchan]], the show emerged as a major blockbuster, becoming the number one show in 2000 followed by the launch of [[Ekta Kapoor]]'s ''[[Kyunki Saas Bhi Kabhi Bahu Thi]]'', on the same day which became the second most watched show in 2000, which soon beat KBC after the new year to the number one position, held for the next 6 years, while StarPlus emerged as the most watched channel.<ref name=":3" /><ref>{{Cite web |last=Bhushan |first=Nyay |date=4 November 2008 |title=Court ends run of India's top soap |url=https://www.hollywoodreporter.com/news/court-ends-run-indias-top-122272 |url-status=live |archive-url=https://web.archive.org/web/20210123091100/https://www.hollywoodreporter.com/news/court-ends-run-indias-top-122272 |archive-date=23 January 2021 |access-date=2 September 2021 |website=[[The Hollywood Reporter]]}}</ref><ref>{{Cite news |last=Sinha |first=Ashish |date=20 January 2013 |title=Sony does a Star Plus |url=https://www.business-standard.com/article/management/sony-does-a-star-plus-109060100035_1.html |url-status=live |archive-url=https://web.archive.org/web/20211004133124/https://www.business-standard.com/article/management/sony-does-a-star-plus-109060100035_1.html |archive-date=4 October 2021 |access-date=2 September 2021 |website=[[Business Standard India]]}}</ref> This followed ''[[Kahaani Ghar Ghar Kii]]'' in October 2000 and later ''[[Kasautii Zindagii Kay (2001 TV series)|Kasautii Zindagi Kay]]'' a year after it and many more produced under [[Balaji Telefilms]] which made StarPlus to achieve the highest viewership during that time, making it the channel at No. 1 position since.<ref name=":1">{{Cite web|url=https://www.livemint.com/Home-Page/jU43xjDdcaum76IzPAwKYJ/Star-likely-to-divest-its-259-stake-in-Balaji-Telefilms.html|title=Star likely to divest its 25.9% stake in Balaji Telefilms|website=[[Live Mint]]|date=6 June 2008 }}</ref><ref>{{Cite web|url=https://www.business-standard.com/article/management/sony-does-a-star-plus-109060100035_1.html|title=Sony does a Star Plus|website=[[Business Standard]]}}</ref> Most of the series (80-90%) aired in the channel during that period were produced by Balaji Telefilms.<ref>{{Cite web|url=https://www.business-standard.com/article/companies/star-balaji-rediscover-their-love-110062700048_1.html|title=STAR, Balaji rediscover their love|website=[[Business Standard]]}}</ref> 70% of the revenue for the production house was obtained from Star then.<ref name=":1" />

After 2006, their top rated shows started to decline in viewership and were axed one by one by the channel.<ref>{{Cite web|url=https://www.indiatoday.in/magazine/society-the-arts/story/20050606-with-falling-trps-channel-share-pricey-actors-entertainment-television-faces-the-heat-787640-2005-06-06|title=With falling TRPs, channel share, pricey actors, entertainment television faces the heat|website=[[India Today]]|date=6 June 2005 }}</ref><ref>{{Cite web|url=https://www.livemint.com/Money/bEGRfOdawl68PD8xtITrpL/Balaji-Telefilms-stock-surges-20-after-stake-sale-by-Star-M.html|title=Star India sells 26% stake in Balaji Telefilms for 108 crore|website=[[Live Mint]]|date=5 August 2015 }}</ref> However, during 2008, differences arouse between [[Star India]] and Balaji due to termination of their serials over declining ratings, cancellation of joint venture for regional content in South India and as a result the agreement of Balaji buying Star's stake was terminated.<ref>{{Cite web|url=https://m.rediff.com/money/2008/sep/23tv.htm|title=Balaji, Star TV at war!|website=[[Rediff]]}}</ref><ref>{{Cite web|url=https://www.livemint.com/Home-Page/1p0ChRJEpwbp73QY5pWo1O/Star-Balaji-have-finally-parted-ways.html|title=Star, Balaji have finally parted ways|website=[[Live Mint]]|date=4 August 2008 }}</ref> Both suffered some downfall after it.<ref>{{Cite news|url=https://economictimes.indiatimes.com/markets/stocks/news/balaji-telefilms-falls-13-star-unit-terminates-tv-serial/articleshow/3617756.cms?from=mdr|title=Balaji Telefilms falls 13% Star unit terminates TV serial|newspaper=The Economic Times|date=20 October 2008 }}</ref> However, after two years, they patched up and ''[[Tere Liye (TV series)|Tere Liye]]'' was the show produced after it in 2010.<ref name=":2">{{Cite web|url=https://www.fortuneindia.com/people/the-return-of-ekta/100775|title=The return of Ekta|website=[[Fortune India]]|date=8 November 2012 }}</ref><ref>{{Cite web|url=https://m.rediff.com/movies/slide-show/slide-show-1-tv-ekta-kapoor-on-tere-liye/20100611.htm|title=The latest offering from TV's soap queen|website=[[Rediff]]}}</ref> During the slight downfall in viewership in the end of the 2000's the No.1 position dominated by it for nine years continuously was beaten by the rival channel [[Colors TV]] in April 2009 for the first time pushing it to second position.<ref>{{Cite web|url=https://www.livemint.com/Consumer/D4oazeNK1AQE29t93qln6L/Colors-beats-Star-Plus-with-highest-viewership.html|title=Colors beats Star Plus with highest viewership|website=[[Live Mint]]|date=16 April 2009 }}</ref><ref>{{Cite web|url=https://www.financialexpress.com/archive/star-attraction/627541/|title=Star attraction|website=[[The Financial Express (India)|The Financial Express]]|date=June 2010 }}</ref><ref>{{Cite web|url=https://www.livemint.com/Consumer/aEhQWCQ8zoLPQbKrzuGo5N/Success-Strategy--Colors-making-a-mark-with-content.html|title=Success Strategy{{!}} Colors: making a mark with content|website=[[Live Mint]]|date=10 March 2009 }}</ref> During last week of May 2009, it was beaten by Zee TV for the first time in nine years, pushing it to third position and only ''[[Yeh Rishta Kya Kehlata Hai]]'' has maintained its ratings among Top 10.<ref>{{Cite web|title=Zee overtakes Star first time in 10 years|url=https://www.livemint.com/Companies/i2E6Yc1DbYbcNj61fUS88L/Zee-overtakes-Star-first-time-in-10-years.html|website=[[Live Mint]]|date=3 June 2009 }}</ref>

After ''[[Yeh Rishta Kya Kehlata Hai]]'' maintaining its ratings among Top 10,  few other shows like ''[[Saath Nibhaana Saathiya]]'', ''[[Diya Aur Baati Hum]]'', ''[[Sapna Babul Ka...Bidaai]]'', ''[[Iss Pyaar Ko Kya Naam Doon?]]'', ''[[Yeh Hai Mohabbatein]]'' and ''[[Mann Kee Awaaz Pratigya]]'' helped StarPlus to regain their position into Top 10.<ref name=":0"/>

On week 12 of 2020, while it dropped to fifth position in Hindi GEC while overall at sixth position in India, the following week the channel did not even feature in top ten Indian channels owing [[COVID-19 pandemic]] when production and new episodes broadcast were halted and reruns began.<ref>{{Cite web|title=BARC week 12: colors grabs second position on pay platform and urban market|url=https://www.indiantelevision.com/television/tv-channels/viewership/barc-week-12-colors-grabs-second-position-on-pay-platform-and-urban-market-200404|website=Indian Television dot com|date=4 April 2020 }}</ref><ref>{{Cite web|title=Ramayan Re-Telecasting Helps Doordarshan To Claim Top Spot In Trp|url=https://telugu.samayam.com/tv/news/ramayan-re-telecasting-helps-doordarshan-to-claim-top-spot-in-trp/articleshow/75072002.cms|website=The Times of India}}</ref> 

Post first lockdown, in 2020, a new lineup of shows like ''[[Anupamaa]]'', ''[[Ghum Hai Kisikey Pyaar Meiin]]'',<ref>{{Cite web |title=TV Rating War: Anupamaa gets tough fight from Ghum Hai Kisikey Pyaar Meiin |url=https://www.indiatoday.in/television/top-stories/story/tv-rating-war-anupamaa-gets-tough-fight-from-ghum-hai-kisikey-pyaar-meiin-2003521-2022-09-22 |website=India Today |language=en}}</ref> ''[[Saath Nibhaana Saathiya 2]]'',<ref>{{Cite web |date=31 October 2020 |title=Saath Nibhana Saathiya 2 debuts at No. 3 on TRP chart |url=https://indianexpress.com/photos/entertainment-gallery/saath-nibhana-saathiya-2-shoots-to-the-top-of-trp-chart-6908624/ |website=The Indian Express |language=en}}</ref> ''[[Imlie]]''<ref>{{Cite web |title=TV Rating War sees new show Imlie and Ekta Kapoor's Yeh Hai Chahatein enter Top 5 |url=https://www.indiatoday.in/television/top-stories/story/tv-rating-war-sees-new-show-imlie-and-ekta-kapoor-s-yeh-hai-chahatein-enter-top-5-1744749-2020-11-27 |website=India Today |language=en}}</ref> and ''[[Pandya Store]]''<ref>{{Cite web |date=16 October 2021 |title=TRP Race: After Udaariyaan, Pandya Store is the New Entry in Top 5 |url=https://www.news18.com/news/movies/trp-race-after-udaariyaan-pandya-store-is-the-new-entry-in-top-5-4328621.html |website=News18 |language=en}}</ref> helped StarPlus regain their position.<ref>{{Cite web |title=Rupali Ganguly Starrer Anupamaa's Team Celebrates as Show Tops Ratings for Over Two Years |url=https://zeenews.india.com/television/rupali-ganguly-starrer-anupamaa-s-team-celebrates-as-show-tops-ratings-for-over-two-years-2567479.html |website=Zee News |language=en}}</ref><ref>{{Cite web |date=13 November 2021 |title=TRP Race: Rupali Ganguly's Anupamaa Breaks its Own Record of 4 Million Viewership |url=https://www.news18.com/news/movies/trp-race-rupali-gangulys-anupamaa-breaks-its-own-record-of-4-million-viewership-4439666.html |website=News18 |language=en}}</ref>