Editing Steve Case (section)

==Third Wave==
Case wrote ''The Third Wave: An Entrepreneur's Vision of the Future'' in 2016. In the book, he argues innovations in technology will transform the Internet of Things to the Internet of ''Everything'', change the way society thinks about work and challenging the biggest industries in the world.<ref>{{Cite web |title=The Third Wave: An Entrepreneur's Vision of the Future (SSIR) |url=https://ssir.org/books/excerpts/entry/book_excerpt_the_third_wave_an_entrepreneurs_vision_of_the_future |access-date=May 22, 2024 |website=ssir.org |language=en-us}}</ref>

He calls the new era the "Third Wave" of the internet. The "first wave" saw AOL and other companies lay the foundation for consumers to connect to the internet. The "second wave" saw companies like Google and Facebook build on top of the internet to create search and social networking capabilities, while apps like Instagram leveraged the smartphone revolution. Case says we're entering the "Third Wave," a period when entrepreneurs will leverage technologies to finally disrupt "real world" sectors like health, education, transportation, and energy - and in the process change the way people live their daily lives. Entrepreneurs, large corporations and governments will need to have a new mindset and skills in order to be successful in this new era.

In the "Third Wave," Case also predicts the rise of startup ecosystems outside of California, New York and Boston. What he calls The Rise of the Rest. A confluence of the industry expertise in these regions, technological innovations and public policy changes makes it easier to start and scale a business anywhere.