Editing Swoosh (section)

== Brand image ==
One of the most recognized logos in the world, the Nike brand was valued at $26 billion in 2015.<ref name=":3" /> Nike spends about 10% of its annual revenue on advertising and promotions. [[Harvard Business School]] professor Stephen A. Greyser has described the logo as "the living, vibrant symbol of the firm".<ref name=":1">{{cite news |last=Brettman |first=Allan |date=2011-06-15 |title=Creator of Nike's famed Swoosh remembers its conception 40 years later |work=[[The Oregonian]] |url=http://www.oregonlive.com/business/index.ssf/2011/06/nikes_swoosh_brand_logo_hits_4.html |access-date=2023-02-16}}</ref>

Nike has prominently featured the Swoosh logo in its advertising. The endorsements of [[Romanians|Romanian]] [[tennis]] player [[Ilie Năstase]] and [[Long-distance running|distance runner]] [[Steve Prefontaine]] kicked off Nike's brand sponsorships; today hundreds of athletes endorse the company. Nike's contracts with [[Michael Jordan]], [[LeBron James]] and [[Kobe Bryant]] in [[basketball]], [[Shane Warne]] (until 2001) in [[cricket]], [[Cathy Freeman]] in [[Sport of athletics|athletics]], [[Cristiano Ronaldo]] in [[Association football|football]], [[Tiger Woods]] in [[golf]], and [[Roger Federer]] (until 2018) and [[Rafael Nadal]] in tennis are among the largest athlete endorsement deals in sports history.