Editing TenderCrisp (section)

==History==

The TenderCrisp chicken was introduced in 2004.

===Advertising===
{{Main|The Subservient Chicken}}

The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called ''The Subservient Chicken Vest''. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by [[Crispin Porter + Bogusky]] for Burger King. In the ad, a man is sitting in his living room directs a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.

In 2004, Burger King introduced the TenderCrisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign called ''Fantasy Ranch''. The spot featured recording artist [[Darius Rucker]] (of [[Hootie and the Blowfish]]) singing a [[jingle]] to a tune reminiscent of "[[The Big Rock Candy Mountains]]". The Chicken can be seen cavorting with some of the female dancers, including [[Vida Guerra]], [[Brooke Burke]] and the [[Dallas Cowboys Cheerleaders]].
{{wikinews|'Misleading' Burger King advert banned in the United Kingdom}}

In 2005, Burger King introduced its Chicken Fights campaign; the two "[[cockfighting]] chicken" advertising characters it is using in its Spicy TenderCrisp. The campaign used a second chicken with orange "plumage" character in a mock [[boxing]] match with the original chicken. A subsequent 2006 commercial showed a man riding on the chicken in a 1960s-ish film camera view complete with the friendly-like song, "Big Buckin' Chicken".