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===Acquisitions and divestitures=== Teradata has acquired several companies since becoming an independent public company in 2008. In March 2008, Teradata acquired professional services company Claraview, which previously had spun out software provider [[Clarabridge]].<ref name=clara>{{cite news|last=Grimes|first=Seth|title=Teradata has Acquired BI/DW Firm Claraview|url=http://www.informationweek.com/blog/228900615|date=March 20, 2008|work=InformationWeek|url-status = dead|archive-url=https://web.archive.org/web/20141008192102/http://www.informationweek.com/software/information-management/teradata-has-acquired-bi-dw-firm-claraview/d/d-id/1065923|archive-date=October 8, 2014|access-date=March 15, 2017}}</ref> Teradata acquired [[column-oriented DBMS]] vendor Kickfire in August 2010,<ref name=kick>{{cite journal|last=Kanaracus|first=Chris|title=Teradata buys analytics vendor Kickfire|url=http://www.infoworld.com/d/the-industry-standard/teradata-buys-analytics-vendor-kickfire-496|date=August 10, 2010|journal=[[InfoWorld]]|access-date=December 13, 2011|issn=0199-6649}}</ref><ref name=kickk>{{Cite journal|title=Teradata quietly scoops up Kickfire|first=Chris|last=Kanaracus|date=August 10, 2010|journal=Computerworld|url=http://www.computerworld.com/s/article/9180501/Teradata_quietly_scoops_up_Kickfire|access-date=March 15, 2017}}</ref> followed by the marketing software company [[Aprimo]] for about $550 million in December.<ref name=aprimo>{{cite web|last=Prickett Morgan|first=Timothy|title=Teradata eats Aprimo for $550m.|url=http://www.channelregister.co.uk/2010/12/22/teradata_buys_aprimo/|date=December 22, 2010|work=The Register|access-date=March 15, 2017}}</ref><ref name=aprimoo>{{cite journal|last=Henschen|first=Doug|title=IT and Marketing: How Digital Media's Changing the Relationship|url=http://www.informationweek.com/news/software/bi/229400641?pgno=1|date= April 9, 2011|journal=InformationWeek|url-status = dead|archive-url=https://web.archive.org/web/20110411103302/http://www.informationweek.com/news/software/bi/229400641|archive-date= April 11, 2011|access-date=March 15, 2017}}</ref> In March 2011, the company acquired [[Aster Data Systems]] for about $263 million.<ref name=aster>{{cite news|last=Morgan|first=Timothy Prickett|title=Teradata snaps up Aster Data for $263m|url=https://www.theregister.co.uk/2011/03/03/teradata_buys_aster_data/|date=March 3, 2011|work=The Register|access-date=December 13, 2011}}</ref><ref name=asterr>{{cite web|last=Vizard|first=Mike|title=Diversity Comes to Data Management|url=http://www.itbusinessedge.com/cm/blogs/vizard/diversity-comes-to-data-management/?cs=48670|date=September 22, 2011|publisher=IT Business Edge|access-date=December 13, 2011|archive-date=September 25, 2011|archive-url=https://web.archive.org/web/20110925061452/http://www.itbusinessedge.com/cm/blogs/vizard/diversity-comes-to-data-management/?cs=48670|url-status=dead}}</ref> Teradata acquired Software-as-a-service digital marketing company [[eCircle]] in May 2012, which was merged into the Aprimo business.<ref name=ecirc>{{cite journal|last1=Henschen|first1=Doug|title=Teradata Acquires eCircle for Social, Mobile Marketing Push|url=http://www.informationweek.com/software/information-management/teradata-acquires-ecircle-for-social-mobile-marketing-push/d/d-id/1104164|journal=InformationWeek|date= May 2, 2012|access-date=March 13, 2017}}</ref> In 2014, Teradata acquired the assets of Revelytix, a provider of information management products and for a reported $50 million.<ref name=revel>{{cite news|last1=Kanaracus|first1=Chris |title= Teradata acquires assets of Hadapt, Revelytix for big data|url= http://www.pcworld.com/article/2456860/teradata-acquires-assets-of-hadapt-revelytix-for-big-data.html |date= July 22, 2014 |work= PC World |access-date= March 11, 2017 }}</ref><ref name=revell>{{cite web|last=Keohane|first=Dennis|title= Hadapt acquired by Teradata, will lead to more employees in Boston |url= http://betaboston.com/news/2014/07/16/source-hadapt-acquired-by-teradata-will-add-lead-to-more-employees-in-boston/ |date=July 16, 2014 |work= The Boston Globe |access-date=March 11, 2017 }}</ref><ref name=revelll>{{Cite news |title= Facebook and Teradata on Apache Presto and the disruption of open source |author= Natalie Gagliordi |date= September 28, 2015 |work= ZDNet |url= https://www.zdnet.com/article/facebook-and-teradata-on-apache-presto-and-the-disruption-of-open-source/ |access-date= March 11, 2017 }}</ref><ref name="Henschen2">{{cite web|last=Henschen|first=Doug|title= Teradata Buys Think Big for Big Data Consulting |url= http://www.informationweek.com/big-data/big-data-analytics/teradata-buys-think-big-for-big-data-consulting/d/d-id/1306919 |date= September 3, 2014 |work= Information Week |access-date= March 11, 2017 }}</ref> In September, Teradata acquired Hadoop service firm Think Big Analytics.<ref name="Henschen2"/> In December, Teradata acquired [[RainStor]], a company specializing in online data archiving on Hadoop.<ref name="RainStor">{{cite news |last=Deutscher |first= Maria| title=Teradata acquires RainStor to super-charge Hadoop archiving |url= http://siliconangle.com/blog/2014/12/17/teradata-acquired-rainstor-to-super-charge-hadoop-archiving/|access-date= March 11, 2017 |work= Silicon Angle |date= December 17, 2014}}</ref> Teradata acquired Appoxxee, a mobile marketing [[software as a service]] provider, for about $20 million in January 2015,<ref name=appox>{{cite news|last1=Lunden|first1=Ingrid|title=Teradata Buys App Marketing Platform Appoxee for $20-25M, Sets Up Israeli R&D Center|url=https://techcrunch.com/2015/01/13/teradata-buys-app-push-marketing-platform-appoxee-for-20-25m-sets-up-israeli-rd-center/|access-date=March 9, 2017|work=[[TechCrunch]]|date=January 3, 2015}}</ref> followed by the Netherlands-based digital marketing company FLXone in September. That same year Teradata acquired a small Business Intelligence firm, MiaPearl.<ref name=flx>{{cite news|title=Teradata Updates Marketing Cloud; Acquires DMP FLXone|url=http://www.mediapost.com/publications/article/260734/teradata-updates-marketing-cloud-acquires-dmp-flx.html|last=Nelson |first=Jess|date=October 19, 2015|work= Email Marketing Daily|access-date= March 9, 2017}}</ref> In July 2016, the marketing applications division, using the Aprimo brand, was sold to private equity firm Marlin Equity Partners for about $90 million<ref>{{cite journal|last=Council|first=Jared|title=Aprimo getting new life under new ownership, old name|url=http://www.ibj.com/articles/59549-aprimo-getting-new-life-under-new-ownership-old-name|journal=[[Indianapolis Business Journal]]|date=July 20, 2016|access-date=March 9, 2017|issn=0274-4929}}</ref><ref>{{cite journal|last=Council|first=Jared|title=Teradata selling Aprimo unit at $435M discount|url=http://www.ibj.com/articles/58290-teradata-selling-aprimo-unit-at-435m-discount|journal=Indianapolis Business Journal|date=April 26, 2016|access-date=March 9, 2017}}</ref> with Aprimo under CEO John Stammen moving its headquarters to Chicago.<ref>Twig, Tara (July 20, 2016) "Stammen Named CEO of Aprimo" ''Inside Indiana Business.'' Retrieved August 31, 2018 http://www.insideindianabusiness.com/story/32487896/john-stammen-named-ceo-of-aprimo-chicago</ref> while absorbing Revenew Inc. that Marlin had also bought.<ref>{{Cite news|url=https://www.pehub.com/2016/07/marlin-buys-revenew-i/#|title=Marlin buys Revenew Inc - PE Hub|date=2016-07-21|work=PE Hub|access-date=2018-09-04|language=en-US}}</ref> Teradata acquired Big Data Partnership, a service company based in the UK, on July 21, 2016.<ref name="OHear">{{cite news|last=O'Hear|first=Steve|title=Big data company Teradata acquires UK's Big Data Partnership|url=https://techcrunch.com/2016/07/25/big-data-company-teradata-acquires-uks-big-data-partnership/|date=July 25, 2016|work=TechCrunch|access-date=March 9, 2017}}</ref> In July 2017, Teradata acquired StackIQ, maker of the [[Stacki]] cluster manager software.<ref name=stack>{{Cite news|title=Teradata Acquires San Diego's StackIQ to Strengthen Cloud Business |work=Xconomy|first=Bruce V.|last=Bigelow|date=July 13, 2017|url=http://www.xconomy.com/san-diego/2017/07/13/teradata-acquires-san-diegos-stackiq-to-strengthen-cloud-business/|access-date=September 10, 2017}}</ref> {{clear}}
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