Editing ThrustSSC (section)

== Richard Noble{{snd}}Orange-Intel dispute ==
In June 2012, a television advertisement for the [[Orange (telecommunications)|Orange]] [[Intel AZ210|''San Diego'']] mobile phone, containing an [[Intel]] processor, was broadcast on British television and featured a fast car in [[computer generated imagery]]. Richard Noble claimed that the car was a representation of Thrust SSC and thus these companies had used his intellectual property without permission, putting the future of the [[Bloodhound LSR]] project in doubt. The [[Advertising Standards Authority (United Kingdom)|Advertising Standards Authority]] rejected the Bloodhound team's complaint, claiming that intellectual property disputes were not in its remit. According to BBC News technology correspondent [[Rory Cellan-Jones]], Intel and Orange responded that their production team had researched different styles of "superfast vehicles" and developed their own Orange-branded land speed car, and that the advertisement and phone were not connected to Noble or Bloodhound LSR.<ref>[https://www.bbc.co.uk/news/technology-18607081 BBC News – Orange, Intel, and a fast car furore]. BBC. (27 June 2012).</ref>