Editing Tokyopop (section)

=== "100% Authentic Manga" ===
In 2002, Tokyopop launched its line of "100% Authentic Manga", which was printed in the original Japanese right-to-left format and included the original Japanese printed sound effects.

In Japan, most published manga is written to read from right to left, but when an English translation was published in the U.S., however, the common practice was to use computer-reversed or mirror images that allowed the books to read from left to right. As a result, this distorted the artwork.<ref>{{Cite web|title = Tokyopop Commits to Unflopped Manga|url = http://www.animenewsnetwork.com/news/2002-01-29/tokyopop-commits-to-unflopped-manga|website = Anime News Network|access-date = November 25, 2015}}</ref> Tokyopop's decision to use the original right-to-left format allowed the artwork to keep its original form and also enabled Tokyopop to release most graphic novel series on a frequency three-to-six times faster than the industry standard at the time. Tokyopop volumes hit the shelves monthly, bi-monthly or quarterly versus the six months or longer typical of competitors. It also allowed Tokyopop to sell books for an industry-leading price point of $9.99 per book, at a time when most competitors charged $12.99 to $16.99 per book.<ref>{{Cite web|title = TokyoPop delivers authentic Manga to fans with original right-to-left format|url = http://www.comicbookresources.com/?page=article&id=829|website = Comic Book Resources|date = February 4, 2002|access-date = November 25, 2015}}</ref>

Tokyopop was the first U.S. publisher to adopt such a sweeping policy. While some Japanese manga artists had required that the English versions of their manga be published from right to left, Tokyopop was the first American publisher to unilaterally announce that it would maintain the original format for all of its future manga titles.

An "authentic manga" how-to guide was included in each graphic novel to keep readers from accidentally reading the final page first, and the authentic manga also featured special packaging.