Editing Unique selling proposition (section)

==Examples==
The following are examples of unique selling propositions. What is commonly considered a [[slogan]] is enhanced with a differentiating benefit of the product or service.<ref>{{cite web|last1=Douglas|first1=Laura Clampitt|title=Marketing Features Vs. Benefits|url=https://www.entrepreneur.com/article/34942|website=Entrepreneur|date=December 2000 |access-date=23 March 2017}}</ref> Typically, the uniqueness is delivered by a unique process, ingredient, or system that produces the benefit described.{{fact|date=September 2023}}
*[[Anacin]] "Fast, incredibly fast relief." In 1952, Rosser Reeves created a TV commercial that capitalized on Anacin's "special ingredient", [[caffeine]], by suggesting limitations of other aspirin and repeating, three times, the differentiation proposition: ''fast''.<ref>{{cite book|last=Butler|title=Television Critical Methods and Applications.|year=2006|publisher=Taylor & Francis Ltd.|location=Hoboken|isbn=1410614743|page=420|url=https://books.google.com/books?id=7rWFRLVyvY0C&q=rosser+reeves+anacin+ad&pg=PA420|edition=3rd}}</ref> 
*[[M&M's]]: "Melts in your mouth, not in your hand."<ref>{{Cite news|url=https://www.washingtonpost.com/news/morning-mix/wp/2014/06/24/the-most-liked-advertising-slogan-mms-melts-in-your-mouth-not-in-your-hand/|title=The most-liked advertising slogan: M&M's 'Melts in your mouth, not in your hand'|newspaper=Washington Post|access-date=2016-05-11}}</ref> M&Ms use a patented hard sugar coating that keeps chocolate from melting in one's hands.
*[[Head & Shoulders]]: "Clinically proven to reduce dandruff."<ref>{{Cite web|title=History {{!}} Head and Shoulders News l P&G.com|url=http://news.headandshoulders.com/about/history|url-status=dead|archive-url=https://web.archive.org/web/20161115200034/http://news.headandshoulders.com/about/history|archive-date=2016-11-15|access-date=2021-05-23|website=news.headandshoulders.com}}</ref> [[Zinc pyrithione|Pyrithione Zinc]] was found, after 10 years of research, to be an ingredient that was actually effective in eliminating dandruff where other products were not effective. Adding the name "Shoulders" to the product name also indicated that the product eliminated the tell-tale white marks on clothing caused by dandruff flakes falling from the hair.{{fact|date=September 2023}}
*[[Domino's Pizza]]: "You get fresh, hot pizza delivered to your door in 30 minutes or less—or it's free." 1973-1993 "You Got 30 Minutes" 2007-<ref>{{Cite web|url=http://www.prnewswire.com/news-releases/dominos-pizza-builds-on-heritage-with-launch-of-you-got-30-minutes-58768412.html|title=Domino's Pizza Builds on Heritage with Launch of 'You Got 30 Minutes'|last=Pizza|first=Domino's|website=www.prnewswire.com|access-date=2016-05-11}}</ref> Domino's uses what it calls the "make line" and other systems to make pizzas quickly.{{fact|date=September 2023}}
*[[FedEx]]: "When it absolutely, positively has to be there overnight." 1978–1983. FedEx was the first company to specialize in overnight air freight and first to implement package tracking.<ref name=":1">{{Cite web|url=http://about.van.fedex.com/our-story/history-timeline/timeline/|title=Timeline - About FedEx|website=About FedEx|language=en-US|access-date=2016-05-11}}</ref> This pioneering advantage was made possible by a new system outlined in the founder's 1965 [[Yale University|Yale]] paper.<ref name=":1" />
*[[Metropolitan Life]]: "Get Met. It Pays."<ref>{{Cite web|url=http://www.referenceforbusiness.com/history2/45/Metropolitan-Life-Insurance-Company.html|title=Metropolitan Life Insurance Company - Company Profile, Information, Business Description, History, Background Information on Metropolitan Life Insurance Company|website=www.referenceforbusiness.com|access-date=2016-05-11}}</ref> Met "Whole Life Policy" introduced in 1984 was a sales success for the company. The policy offered one-third more coverage, for the same price, and grew in cash value for a bigger "pay out" over time. In advertisements, Met compared buying the policy to buying a home.<ref>{{Cite book|url=https://books.google.com/books?id=RgYEAAAAMBAJ|title=Kiplinger's Personal Finance|date=1981-10-01|publisher=Kiplinger Washington Editors, Inc.|language=en}}</ref>
*[[Southwest Airlines]]: "We are THE low-fare airline."<ref>{{cite book|last=Goodwin|first=Bryan|title=Simply better : doing what matters most to change the odds for student success|year=2011|publisher=ASCD|location=Alexandria, Va.|isbn=978-1416612957|pages=11|url=https://books.google.com/books?id=WfrtYZ1HcG8C&q=kelleher+%22I+can+teach+you+the+secret+to+running%22&pg=PA11}}</ref><ref>{{Cite web|url=http://www.fastcompany.com/1404456/effective-internal-marketing-strategies-all-businesses|title=Effective Internal Marketing Strategies for All Businesses|date=2009-10-14|website=Fast Company|language=en-US|access-date=2016-05-11}}</ref><ref>{{Cite book|url=https://archive.org/details/madetostickwhyso00heat|url-access=registration|title=Made to Stick: Why Some Ideas Survive and Others Die|last1=Heath|first1=Chip|last2=Heath|first2=Dan|date=2007-01-02|publisher=Random House Publishing Group|isbn=9781588365965|language=en}}</ref>