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Univers
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==Usage== [[Image:PowerBook Univers keycaps.jpg|thumb|right|[[Keycap]]s featuring Univers from a pre-2003 [[PowerBook G4]]]] [[File:Audi A3 instruments.JPG|thumb|''Audi Sans'', a variation of Univers used in the dashboard graphics of an [[Audi A3]] instrument panel]] Univers enjoyed great popularity in the 1960s and 1970s because many corporations adopted it for usage. [[Apple Inc.]] previously used this typeface as well as its condensed oblique variant for the keycaps on many of its keyboards.<ref>{{Cite web |last=Jones |first=D. Griffin |date=17 November 2022 |title=Every keyboard Apple ever made — ranked! |url=https://www.cultofmac.com/reviews/every-mac-keyboard-reviewed |access-date=10 November 2024 |website=Cult of Mac}}</ref> [[Munich Re]] used a custom version of Univers until 2009.<ref>{{cite web|url=http://www.rebrand.com/2010-notable-munich-re|title=2010 REBRAND 100 Notable - Munich Re - Rebranding by MetaDesign German|access-date=2015-03-09|archive-url=https://web.archive.org/web/20130726042804/http://www.rebrand.com/2010-notable-munich-re|archive-date=2013-07-26|url-status=dead}}</ref> Audi Sans is a variant based on Univers,<ref>{{cite web|url=http://www.linotype.com/en/1597/adsrecreation.html|title=Linotype Fonts in Use - Ads / Recreation}}</ref> designed by [[Ole Schäfer]].<ref>{{cite web|url=http://www.primetype.com/home_profile.php?p=1|title=primetype.com|author=Primetype GmbH}}</ref> It became Audi's corporate identity font in the 1990s<ref>Neil Macmillan. ''An A-Z of Type Designers'', p29-30. 2006. [[Laurence King Publishing]] {{ISBN|1-85669-395-3}}/{{ISBN|1 85669 395 3}}</ref> when Audi contracted MetaDesign to support Audi's brand management strategy.<ref>{{cite web|url=http://www.metadesign.de/html/en/2310.html|title=Home - MetaDesign - Berlin|work=MetaDesign - Berlin}}</ref> The font was used extensively by Audi, appearing in sales literature, corporate communications, owners' documentation and even on the vehicles themselves in the instrument panel graphics and their [[Multi Media Interface|MMI]] dashboard displays.
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