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Vitality curve
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===Consequences=== Welch advises firing "C" players, while encouraging "A" players with rewards such as promotions, bonuses, and [[stock option]]s. However, if such rewards become a meaningful portion of βAβ player's overall compensation, it can lead to [[perverse incentive]]s, especially if the rewards of being an βAβ player are predictable and recurring, such as a normal part of the annual review process. When broad-based stock compensation is the norm, avoiding perverse incentives can be difficult.<ref>{{Cite web|url=https://www.nceo.org/articles/employee-stock-options-factsheet|title=Employee Stock Options Fact Sheet | NCEO|website=www.nceo.org}}</ref>
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