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Von Dutch
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===Beginning of the company=== In the 1990s, art collector Ed Boswell began selling Von Dutch patches at Los Angeles art shows, having procured the rights to the Von Dutch name from Howard's daughters. He met former drug dealer Michael Cassel and competitive surfer [[Bobby Vaughn]] at a trade show, and they decided to go into business together, initially deciding to create an apparel line of garage-themed jeans and workwear. Cassel and Vaughn eventually bought Boswell out of the company, and brought in entrepreneur [[Tonny Sørensen]] as CEO and investor.<ref>{{Cite web|first=Brooke|last=Marine|date=November 19, 2021|title=Who Knew There Was So Much Chaos Surrounding Von Dutch?|url=https://www.wmagazine.com/culture/curse-of-von-dutch-hulu-docuseries-review|access-date=November 21, 2021|magazine=[[W (magazine)|W]]}}</ref> Sørensen hired [[Christian Audigier]] in 2002 to design for the brand. Audigier came up with the trucker hat, inspired by classic [[Americana (culture)|Americana]] such as [[Marlon Brando]]'s motorcycle cap in ''[[The Wild One]]''.<ref>{{cite news|first=David|last=Colker|url=https://www.latimes.com/local/obituaries/la-me-christian-audigier-20150711-story.html|title=Christian Audigier dies at 57; fashion marketer popularized Ed Hardy, Von Dutch|newspaper=[[The Los Angeles Times]]|date=July 10, 2015|accessdate=November 26, 2021}}</ref>
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