Editing Waitrose (section)

===Waitrose Duchy Organic===
{{main|Waitrose Duchy Organic}}
In 1983 Waitrose became the first major supermarket chain to sell [[organic food]], and by 2008 it had an 18% share of the organic food market. In September 2009, [[Waitrose Duchy Organic|Duchy Originals]], the struggling organic food business started by [[Charles III|King Charles III]] was rescued by Waitrose, which agreed to an exclusive deal to stock the range, and to pay a small fee to his charity.<ref>{{cite news| url=https://www.theguardian.com/uk/2009/sep/10/prince-charles-duchy-originals-waitrose |work=The Guardian | location=London | title=Waitrose in deal with Prince Charles's Duchy Originals food company | first=Rebecca | last=Smithers | date=10 September 2009 | access-date=27 May 2010}}</ref> In August 2010, the Duchy range was relaunched with many new lines under the ''Duchy Originals from Waitrose'' (later ''Waitrose Duchy Organic'') brand.<ref name="THE NEW FACE OF BRITISH ORGANIC FOOD">{{cite web|title=The New Face Of British Organic Food |publisher=Duchy Originals |url=http://www.duchyoriginals.com/post.php/News/356 |date=2 August 2010 |access-date=5 August 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100806215117/http://www.duchyoriginals.com/post.php/News/356 |archive-date=6 August 2010 }}</ref>