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===Marketing=== Stax picked a date—August 20, 1972—which was [[Isaac Hayes]]'s 30th birthday and a few days after the seventh anniversary of the Watts Riots. The name of the concert—"Wattstax"—was formed to include "Watts", as in the neighborhood, and "Stax", the name of the record company putting the show together. All seats were reserved and priced at only one dollar each, as Stax wanted to make it possible for anyone to attend. Pre-sales were quite successful, easing concerns about the financial viability of the concert.<ref name="RobGordonRespectYourselfWattstax" />
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