Editing Wonder Bread (section)

===Continental Baking Company===
[[Continental Baking Company]] purchased Taggart in 1925.<ref name="ttbook-wyman-wonder-bread">{{cite web |title=Carolyn Wyman on the History of Wonder Bread |url=https://ttbook.org/book/carolyn-wyman-history-wonder-bread |website=To the best of our KNOWLEDGE |access-date=28 March 2022 |archive-url=https://web.archive.org/web/20160801033316/https://ttbook.org/book/carolyn-wyman-history-wonder-bread |archive-date=1 August 2016}}</ref> This made Wonder Bread a national brand and added "It's Slo Baked" to the logo.<ref>{{cite book |last1=Cross |first1=Mary |title=A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture |date=2002 |publisher=Greenwood Press |isbn=978-0313314810  |access-date=4 September 2020 |url=https://archive.org/details/centuryofamerica00cros/page/68/ |pages=68–70}}</ref> In the 1930s, Continental Baking began marketing Wonder Bread in [[Sliced bread|sliced form]] nationwide, one of the first companies to do so; this was a significant milestone for the industry and for American consumers, who, at first, needed reassurance that "wonder-cut" bread would not dry out.<ref name="cookbook" /> The W. E. Long Company of Chicago, which had formed a cooperative of bakeries to market [[Holsum Bread]], had pioneered and promoted the packaging of sliced bread two years prior, in 1928.<ref>{{cite web| url=https://www.holsum.com/about-holsum/| title=History|  archive-url=https://web.archive.org/web/20070110062121/http://www.holsum.com/history.shtml |archive-date=January 10, 2007| access-date=January 5, 2019| website=Holsum}}</ref> 

Wonder Bakery Exhibit, in The Food Zone, [[1939 New York World's Fair]] by [[Continental Baking Company]] had a wheat field, the first in 68 years, in New York City.<ref>{{cite web |last1=Van Dort |first1=Paul M. |title=Wonder Bread, Continental Baking, The Food Zone |url=https://www.1939nyworldsfair.com/worlds_fair/wf_tour/zone-3/continental_baking.htm |archive-url=https://web.archive.org/web/20150219165114/https://www.1939nyworldsfair.com/worlds_fair/wf_tour/zone-3/continental_baking.htm |archive-date=February 19, 2015 |access-date=28 March 2022 |website=1939 New York World's Fair}}</ref>

Unsliced bread returned for a period during [[World War II]] due to an industry-wide slicing suspension in 1943.<ref name="americacomesalive-wonder-bread">{{cite web |last1=Kelly |first1=Kate |title=Wonder Bread: The Most Famous White Bread |url=https://americacomesalive.com/wonder-bread/#marshall-saw-the-benefits-of-enriched-bread |website=America Comes Alive |access-date=28 March 2022 |date=27 October 2021}}</ref> Bread slicers returned two months later.<ref name="cookbook" /><ref name="theclustermag-wonder-bread">{{cite web |title=A Visual History of Wonder Bread |url=http://theclustermag.com/blog/2012/04/visual-history-wonder-bread/ |website=Cluster Mag |access-date=28 March 2022 |archive-url=https://web.archive.org/web/20121020060020/http://theclustermag.com/blog/2012/04/visual-history-wonder-bread/ |archive-date=20 October 2012}}</ref><ref name="smithsonianmag-wonder-bread-129979401">{{cite news |last1=Schultz |first1=Colin |title=The Life And Death of Wonder Bread |url=https://www.smithsonianmag.com/smart-news/the-life-and-death-of-wonder-bread-129979401/ |access-date=28 March 2022 |work=[[Smithsonian Magazine]] |language=en}}</ref>

[[File:Former Wonder Bread Factory, Fougeron Street @ NYCRR Belt Line, Buffalo, New York - 20200522.jpg|thumb|left|Former Wonder Bread factory in [[Buffalo, New York]], pictured in May 2020]]

During the 1940s, Continental Baking began adding vitamins and minerals to Wonder Bread as part of a government-sponsored program of [[enriched flour|enriching]] [[white bread]], which was notoriously deficient in vitamin and mineral content, to combat certain diseases. Wonder was also the first national bread brand to feature [[open dating]] and nutrition information on its packaging.<ref name="cookbook" /> In the 1950s, Wonder Bread further expanded advertising of its nutrient enrichments. The company sponsored [[Howdy Doody]], with host [[Buffalo Bob Smith]] telling the audience, "Wonder Bread builds strong bodies 8 ways" referring to the number of [[Food additive|added nutrients]].<ref name=Nutrients/> By the 1960s, Wonder Bread was advertised with the slogan "Helps build strong bodies 12 ways," with a list of health claims.<ref name=Nutrients>{{cite web| url=https://americacomesalive.com/wonder-bread/| title=Wonder Bread: The Most Famous White Bread| last=Kelly| first=Kate| date= 27 October 2021| access-date=February 26, 2022| website=America Comes Alive}}</ref> In 1986, Continental introduced the lower-calorie Wonder Light bread.{{Cn|date=March 2025}}