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Anchoring effect
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=== Affective Factors === Susceptibility to anchoring is influenced by mood. Individuals in a sad mood were more susceptible to anchoring compared to those in a neutral or happy mood. According to the attitude change theory, people in a sad mood will engage in more effortful processing, in a similar fashion as hypothesis confirmation.<ref name=":3" /> On the other hand, based on the selective accessibility theory, sad mood results in more thorough information processing, thereby promoting the search for anchoring-consistent information to confirm their hypothesis. <ref name=":0" />
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