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===ISDB-Tmm=== ISDB-Tmm ('''T'''errestrial '''m'''obile '''m'''ulti-media) utilised suitable number of segments by station with video coding MPEG-4 AVC/H.264. With multiple channels, ISDB-Tmm served dedicated channels such as sport, movie, music channels and others with [[CD]] quality sound, allowing for better broadcast quality as compared to [[1seg]]. This service used the [[VHF]] band, 207.5–222 MHz which began to be utilised after Japan's [[Digital television transition|switchover to digital television]] in July 2011. Japan's [[Ministry of Internal Affairs and Communications]] licensed to [[NTT Docomo]] subsidiary ''mmbi, Inc.'' for ISDB-Tmm method on September 9, 2010.<ref>{{cite web | url = http://www.fiercemobilecontent.com/story/japan-regulators-favor-isdb-tmm-not-mediaflo-mobile-tv/2010-09-08 | title = Japan regulators favor ISDB-Tmm, not MediaFLO, for mobile TV | date = 2010-09-08 | publisher = FierceWireless | access-date = 2010-09-12 | url-status = usurped | archive-url = https://web.archive.org/web/20100911073806/http://www.fiercemobilecontent.com/story/japan-regulators-favor-isdb-tmm-not-mediaflo-mobile-tv/2010-09-08 | archive-date = 2010-09-11 }}</ref><ref>{{cite web | url= http://mobile.engadget.com/2010/09/09/japan-chooses-isdb-tmm-over-mediaflo-for-new-mobile-tv-network/ | title= Japan chooses ISDB-Tmm over MediaFLO for new mobile TV network, KDDI pouts | date= 2010-09-09 | publisher= Engadget | access-date= 2010-09-12 | archive-url= https://web.archive.org/web/20100911100943/http://mobile.engadget.com/2010/09/09/japan-chooses-isdb-tmm-over-mediaflo-for-new-mobile-tv-network/ | archive-date= 2010-09-11 | url-status= dead }}</ref><ref>{{cite web| url = http://www.soumu.go.jp/menu_news/s-news/01ryutsu07_01000005.html | title = 207.5 MHz以上222 MHz以下の周波数を使用する特定基地局の開設計画の認定|date=2010-09-09|publisher=[[Ministry of Internal Affairs and Communications]] | location =Tokyo|language = ja |trans-title=The licence approval of the plan to use specific broadcasting station for 207.5–222 MHz band usage | access-date = 2010-09-12}}</ref> The [[MediaFLO]] method offered with [[KDDI]] was not licensed.<ref>{{cite web | url = http://k-tai.impress.co.jp/docs/news/20100910_393010.html | title = MediaFLO陣営、携帯次世代放送の認定結果に「極めて残念」|date=2010-09-10| publisher= Impress Watch | location = Tokyo| language = ja |trans-title="Too much disappointed" for approval of next generation mobile broadcasting — MediaFLO team | access-date =2010-09-12}}</ref> The ISDB-Tmm broadcasting service by ''mmbi, Inc.'' is named モバキャス ([[pronunciation|pronounced]] ''mobakyasu''), literally short form of mobile casting on July 14, 2011, and had been branded as '''NOTTV''' since October 4, 2011. The [[Minister of Internal Affairs and Communications (Japan)|Minister of Internal Affairs and Communications]] approved the start of operations of ''NOTTV'' on October 13, 2011.<ref>{{cite web |url = http://mmbi.co.jp/news/2011/10/04/0118.html |title = スマートフォン向け新放送局名称を「NOTTV(ノッティーヴィー)」に決定 |date = 2011-10-04 |publisher = [[:ja:mmbi|mmbi]] |location = Tokyo |language = ja |trans-title=Decided new broadsacsting station is named to be ''NOTTV'' for Smartphone |access-date = 2011-10-11 |url-status = dead |archive-url = https://web.archive.org/web/20111007064142/http://mmbi.co.jp/news/2011/10/04/0118.html |archive-date = 2011-10-07 }}</ref> Planning the service with monthly subscription fee of 420 [[Japanese yen|yen]] for south [[Kanto Plain]], [[Aichi Prefecture|Aichi]], [[Osaka Prefecture|Osaka]], [[Kyoto]] and some other prefectures from April 1, 2012. The deployment plan was to cover approximately 73% of [[household]]s by the end of 2012, approximately 91% by the end of 2014, and 125 stations or [[repeater]]s to be installed in 2016 to cover [[City|cities]] nationwide.<ref>{{cite web | url = http://plusd.itmedia.co.jp/mobile/articles/1107/14/news113.html | title = サービス名は「モバキャス」、mmbiがマルチメディア放送の具体像を説明 |date=2011-07-14|language=ja|trans-title=Service is named ''モバキャス'''''™''' (Mobakyasu), ''mmbi, Inc'' explained concrete form of multimedia broadcasting |access-date=2011-09-11}}</ref><ref>{{Citation | url = http://www.rapidtvnews.com/index.php/201012019131/multimedia-broadcasting-appointed-sole-operator-for-japanese-mobile-media.html | title = Japan appoints sole operator for mobile media | publisher = Rapid TV News | date = 2010-12-01 | access-date = 2010-12-05 | archive-date = 2017-12-01 | archive-url = https://web.archive.org/web/20171201081111/http://www.rapidtvnews.com/index.php/201012019131/multimedia-broadcasting-appointed-sole-operator-for-japanese-mobile-media.html | url-status = dead }}.</ref> [[Android (operating system)|Android]] [[smartphone]]s and [[Tablet computer|tablets]] with ISDB-Tmm receiving capability were also sold mainly by [[NTT DoCoMo]], although a separate tuner (TV BoX manufactured by [[Huawei]]; or StationTV manufactured by [[Pixela Corporation|Pixela]]) could be purchased for [[iPhone]]s and [[iPad]]s as well as Android smartphones and tablets sold by [[Au (mobile phone company)|au by KDDI]] and [[SoftBank Mobile]] to receive ISDB-Tmm broadcasts. Due to the continued unprofitability of NOTTV, ''mmbi, Inc.'' shut down the service on June 30, 2016.<ref>{{cite web |title=「テレビと呼ぶには、面白すぎる」NOTTV、4年超でサービス終了 |url=http://www.itmedia.co.jp/business/articles/1606/30/news153.html |website=ITmedia ビジネスオンライン |language=ja |date=June 30, 2016}}</ref>
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