Editing Portable media player (section)

===Decline and contemporary===
[[File:NW-A35.png|thumb|A recent player, Sony [[Walkman A Series|Walkman NW-A35]], focusing on audiophilic capabilities such as the ability to play [[Direct Stream Digital]] (DSD)]]

PMPs have declined in popularity after the late 2000s due to increasing worldwide adoption of [[smartphone]]s that include PMP functionalities. Sales peaked in 2007 and market revenue peaked in 2008 at {{usd|21.6 billion}}. Mobile phones that could play music outsold DAPs by almost three to one in 2007.<ref name="germ" />

In the [[EU]], demand for MP3 players peaked in 2007 with 43.5 million devices sold, totalling {{euro|3.8}} billion. Both sales and revenue experienced a double-digit shrinkage for the first time in 2010.<ref>{{Cite web | url=https://businesscomputingworld.co.uk/mp3-players-have-played-their-last-tune-market-in-decline/ | title=MP3 Players Have Played Their Last Tune, Market in Decline | date=8 April 2018 | archive-url=https://web.archive.org/web/20220308164240/https://businesscomputingworld.co.uk/mp3-players-have-played-their-last-tune-market-in-decline/ | archive-date=8 March 2022 }}</ref> In India, sales of PMPs decreased for the first time in 2012, a few years after the decline in developed economies.<ref>{{Cite news | url=https://economictimes.indiatimes.com/tech/hardware/portable-music-players-sales-plunge-for-the-first-time-in-2012/articleshow/18265297.cms?from=mdr | title=Portable music players' sales plunge for the first time in 2012 | newspaper=The Economic Times | last1=Mukherjee | first1=Writankar }}</ref>

Meanwhile, sales of Apple's best-selling PMP product, the iPod, were eclipsed by the [[iPhone]] in 2011.<ref>{{Cite web | url=https://www.businessinsider.com/rise-and-fall-apple-ipod-2020-1?r=US&IR=T | title=The rise and fall of the iPod | website=[[Business Insider]] }}</ref>

DAPs continue to be made in lower volumes by manufacturers such as SanDisk, Sony, iRiver, Philips, Cowon, and a range of Chinese manufacturers namely Aigo, Newsmy, PYLE and ONDA.<ref>{{Cite web|url=https://apnews.com/press-release/wired-release/technology-business-corporate-news-products-and-services-portable-audio-players-019d9e891095c8b41eb7cdb8dd634e91|title=MP3 Player Market Trends Evaluation and Revenue Assumption to 2031 &#124;&#124; Apple, Sony, Philips|website=[[Associated Press]]|date=29 January 2021}}</ref> They often have specific selling points in the smartphone era, such as portability or for high quality sound suited for [[audiophile]]s.<!--[[User:Kvng/RTH]]-->