Editing Social exchange theory (section)

===Relationships===
Throughout the theory, one can also end up losing relationships that were already established because the feeling of no longer being beneficial. One feels as if there is not longer a need for a relationship or communication due to lack of rewards. Once this happens, the process of looking for new partners and resources occurs. This allows a continuation of networking. One may go through this process quite frequently. A study applied this theory to new media (online dating). The study discovers the different factors involved when an individual decides to establish an online relationship.<ref name="online dating">{{cite journal |doi=10.5964/ijpr.v3isupp2.74|title=Factors Related to Initiating Interpersonal Contacts on Internet Dating Sites: A View from the Social Exchange Theory|journal=Interpersona: An International Journal on Personal Relationships|volume=3|pages=19–37|year=2009|last1=Shtatfeld|first1=Rivka|last2=Barak|first2=Azy|doi-access=free}}</ref> Overall the study followed the social exchange theory's idea, "people are attracted to those who grant them rewards".<ref name="online dating"/>

Another example is Berg's study about development of friendship between roommates. The research found how social exchange processes changed during the year by measuring [[Self-disclosure|self disclosure]]. According to the study, the amount one person rewards another and the comparison levels for alternatives become the most important factors in determining liking and satisfaction.<ref name="Auld, C. J. 1997">{{cite journal |first1=Christopher J. |last1=Auld |first2=Alan J. |last2=Case |year=1997 |title=Social Exchange Processes in Leisure and Non-leisure Settings: A Review and Exploratory Investigation |url=http://js.sagamorepub.com/jlr/article/view/810 |journal=Journal of Leisure Research |volume=29 |issue=2 |pages=183|doi=10.1080/00222216.1997.11949793 |bibcode=1997JLeiR..29..183A |url-access=subscription }}</ref> Auld, C. and Alan C. conducted a study to discover what processes occur and what is experienced during social leisure relationships. They use the concept of reciprocity to understand their findings. The study concluded that meeting new people is often given as a major reason for participation in leisure activities, and meeting new people may be conceptualized as an exercise of reciprocity. In this case, reciprocity is perceived as a starting mechanism for new social relationships because people are willing to be helped by others, expecting that the help will eventually be returned.<ref name="Auld, C. J. 1997"/> A study conducted by Paul, G., called Exchange and access in field work tries to understand the relationships between the researchers and subjects. This study concludes that [[Bargaining]] helps to satisfy the more specific needs of the parties because greater risks are taken to obtain more information.<ref>{{cite journal |last1=Gray |first1=Paul S. |year=1980 |title=Exchange and Access in Field Work |journal=Journal of Contemporary Ethnography |volume=9 |issue=3 |pages=309–331 |doi=10.1177/089124168000900303|s2cid=143608465 }}</ref> This study also introduces the concept of [[trust (social sciences)]] to determine the duration of relationships.