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Worldwide Developers Conference
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==== 2009 ==== In 2009, WWDC 2009 took place from June 8 to 12 in Moscone Center West, and Apple reported that the 2009 conference sold out in late April. Announcements at the keynote included the release of the [[iOS version history|iPhone OS 3.0]] software announced to developers in March, a demonstration of [[Mac OS X Snow Leopard]] (10.6), the new 13" [[MacBook Pro]], updates to the 15" and 17" MacBook Pros, and the new [[iPhone 3GS]]. [[Phil Schiller]], Apple's [[Vice president|SVP]] for Product Marketing, presented the WWDC keynote this year, instead of Jobs, who had taken medical leave of absence since the start of the year.<ref>{{cite web|url=http://www.businessandleadership.com/technology/news/article/13638/technology/jobs-not-attending-wwdc |title=Jobs not to present keynote at Apple's WWDC |publisher=Business and Leadership |date=May 14, 2009 |access-date=June 9, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20160311212642/http://businessandleadership.com/technology/news/article/13638/technology/jobs-not-attending-wwdc |archive-date=March 11, 2016 }}</ref> Attendees received a [[neoprene]] messenger bag and the band [[Cake (band)|Cake]] played at the Yerba Buena Gardens. This was the first year plastic badges were used instead of printed paper badges.{{Citation needed|date=June 2017}} {{anchor|2010}}
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