Editing Consumer behaviour (section)

====Information search====

Studies have found that people in a positive mood are more efficient at information search activities.  That, is they are more efficient at processing information, are able to integrate information by identifying useful relationships and arrive at creative solutions to problems. Due to their efficiency processing information, those who are in a positive mood are generally quicker to make decisions and easier to please. Research consistently shows that people in a positive mood are more likely to evaluate information positively.<ref>Bagozzi, R., Gurhan-Canli, Z., Priester, J., ''The Social Psychology Of Consumer Behaviour'', Open University Press, Buckingham, PA, 2002, pp 60-63</ref> As online environments become more important as a consumer search tool, it may be prudent for web designers to consider site-design issues such as ease of navigation, lest poor design contribute to customer frustration thereby engendering a bad mood and ultimately leading to unfavourable product/brand evaluations.