Editing Product placement (section)

===Literature===
In 2001, British author [[Fay Weldon]] published ''[[The Bulgari Connection]]'', a novel commissioned by Italian jewellery company [[Bulgari]]. According to ''[[The Independent]]'', this was the first instance of a literary product-placement deal between an established writer of fiction and a commercial partner.<ref>{{cite news|last1=Usborne|first1=David|title=Strange tale of the author, a jeweller and some novel product|url=https://www.independent.co.uk/arts-entertainment/books/news/strange-tale-of-the-author-a-jeweller-and-some-novel-product-placement-9270505.html|work=[[The Independent]]|date=September 4, 2001|archive-url=https://web.archive.org/web/20180111045710/http://www.independent.co.uk/arts-entertainment/books/news/strange-tale-of-the-author-a-jeweller-and-some-novel-product-placement-9270505.html|archive-date=January 11, 2018}}</ref>