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Software versioning
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==Overcoming perceived marketing difficulties== In the mid-1990s, the rapidly growing [[CMMS]], Maximo, moved from Maximo Series 3 directly to Series 5, skipping Series 4 due to that number's perceived marketing difficulties in the Chinese market, where the number 4 is associated with "death" (see [[tetraphobia]]). This did not stop Maximo Series 5 version 4.0 from being released. (The "Series" versioning has since been dropped, effectively resetting version numbers after Series 5 version 1.0's release.)
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